Industry Update
Supplier News15 November 2011

New York's Hôtel Americano Launches Runtriz’s Industry-Leading Hotel Evolution Platform

Unique in design, the new 56-room boutique hotel in New York City features an iPad in every room to showcase its new mobile guest-services App developed by Runtriz™

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To say that the Hôtel Americano knows its guests is an understatement. The new, 56-room, 10-story boutique hotel in New York's famed Chelsea art district offers a simple, yet stylish approach to guest accommodations and amenities. Low-to-the-ground platform beds, bean bag chairs, soaking tubs, denim bathrobes and hanging fireplaces are just a few of the distinctive in-room features. One of the real focal points in each guestroom has become the iPad featuring the Runtriz Hotel Evolution platform that brings all hotel services and neighborhood activities to guests' fingertips with just a touch.

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The industry-leading Hotel Evolution mobile technology enables hotels to provide a custom experience for their guests, and enables guests to order in-room dining, make restaurant reservations, book spa treatments, submit housekeeping and engineering requests, research attractions and much more.

Hôtel Americano's guests are mobile-technology dependent, and have huge expectations in service delivery. Because Chelsea is the center of Manhattan's art world, many guests are there to explore and experience the ethnic and social diversity of this neighborhood. As a service to its guests, Hôtel Americano continuously updates its hotel promotions on the App to match the diverse lifestyle requirements of its guests, as well as offers a comprehensive neighborhood guide for shopping, dining, activities, culture, nightlife and Latin culture."

Just as this building is unique in its design and accommodations, the App too is equally as unique. For example, the App changes with the environment and showcases the urban nuances that Hôtel Americano has to offer. Runtriz's mobile platform enabled Hôtel Americano to design a mobile guest-services tool that makes a huge impression with the guest from the first interaction. In fact, in the first few weeks after debuting the App, guests from literally every continent on the planet (excluding Antarctica) were using it to plan their stay pre-arrival!

Creative legend Richard Pandiscio partnered with Runtriz to design look and feel of the App. Plus, he and famed Hôtel Americano designer and architect Enrique Norten provided personal recommendations for New York hot spots. The App also comes pre-loaded with a selection of digital newspapers, blogs, and useful links to things such as the latest hit Broadway show or the nearby cinema. It even offers a custom-tailored music playlist from Brazilian icon Bebel Gilberto that "reflects the cosmopolitan and nostalgic, yet decidedly Latin flavor of the hotel."

"We created Hotel Evolution as a flexible tool to enable hotels such as the Hôtel Americano to develop a custom mobile experience that meets the discriminating needs of its guests," said Matt Allard, Runtriz president." Guests may experience the App using the iPads provided in-room, as well as on their own mobile devices when out of their rooms and on the go. By creating special features such as iConcierge to provide recommendations to individual guests based on their preferences and interests, Runtriz can tailor each hotel's mobile strategy to meet the demands of its clientele. Additionally, by mirroring the design integrity of the property and its website to the App, we are helping Hôtel Americano to extend its distinctive brand identity."

The Hotel Americano App is available on the App Store for iPhone and iPad. For more information about Runtriz and the flexibility and functionality of its Hotel Evolution platform, visit www.runtriz.com.

About Runtriz™

Runtriz delivers magic moments utilizing an open guest service platform that enables guest service amplification. We strive to enhance both the staff and guest service experience to optimize their time. With over 2000 hotels in 120 countries covering 50 + languages, Runtriz has the knowledge and experience to support your hotels' digital and guest engagement goals. We help our partners increase guest service results be delivering what today's guests want. For more information, or to request a demo, please visit runtriz.com.

Contact
Flinn Flexer
Chief Operating Officer
Phone: (323) 230-9727
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