Facebook Fans: Quality vs Quantity
An increasing number of sites offering "deals" for purchasing Facebook Fans have popped up online. Some of the offerings from these websites include 10,000 Facebook Fans at $299 in 2 weeks. However, there is little benefit to having a large number of fans on a social platform unless the fans interact and engage with you and their social circles.
Imagine paying $299 to have 10,000 people pass through the lobby of your hotel, but none of this traffic turn into hotel guests. By simply purchasing fans, the entire reason for social media is lost. Social media provides an online channel for word-of-mouth marketing and interaction.
Instead, hotels should increase their online marketing campaigns by allocating funds to attract quality fans. Fan quality is gauged by the fan's potential to purchase or share and interact with your brand (and with other potential high quality fans). Many online campaigns don't capture quality fans and mostly attract ones who "like" a page and rarely (if not never) interact or return to the page.
This case study shows how a brand focused on quality vs. quantity and increased its social interactions. To read further, go to Milestone Insights.
About Milestone Inc
Milestone drives online discovery and customer acquisition for over 2,000 companies through an AI-native digital presence platform. Milestone's platform integrates a GEO-first CMS, AI Agents Platform, Generative Engine Optimization (GEO), Personalization Engine, AI Content Studio, Local Listings, Schema Manager, Analytics, and Performance Marketing services. Businesses across hospitality chains, management companies, and independent brands trust Milestone to enhance visibility and deliver engaging customer experiences.
Clients include leading brands such as Marriott, Choice Hotels, IHG, Velas Resorts, Preferred Hotels & Resorts, SeaWorld, and Sun Outdoors. Milestone powers over 300 million annual website visits, 540 million schema-powered content clicks, and 3.7 billion local searches. Recognized by Forrester, G2, the Adrian Awards, and the US Search Awards, Milestone is consistently ranked among the top MarTech platforms. Learn more at www.milestoneinternet.com.