Pinterest Social Marketing for Hoteliers
Pinterest has become one of the top rising social media channels in the past few months. Learn what exactly it is and how it could be applied to your social marketing strategy to drive actionable results.
Chances are you have already heard about this new "top 10 social media" website – Pinterest – that was the subject of a discussion during the Association of Travel Marketing Executives panel on 2012 forecasts. So what is Pinterest, why should it be used for hotels, and how can you apply it to your social marketing strategy?
Chances are you have already heard about this new "top 10 social media" website – Pinterest – that was the subject of a discussion during the Association of Travel Marketing Executives panel on 2012 forecasts. So what is Pinterest, why should it be used for hotels, and how can you apply it to your social marketing strategy?
What is Pinterest?
Pinterest is a social network that lets you organize and share images linked to the source of the image. Users can create different pinboards (example below) based on different categories such as weddings, recipes, and fashion. For hotels, the possibilities are endless, not only because Pinterest is highly visual but also because many users like to create boards related to traveling such as "places I would like to go," "travel bucket list," and "favorite places." With its growing popularity and increasing user engagement, the potential of using Pinterest as an internet marketing tool for hotels is huge.
Why Should You Use Pinterest
Why should hotels be on Pinterest? Because that's where your customers are! According to Techcruch, Pinterest gets 11.7 Million unique visitors per month, it's the third most popular free app for smart phones and it's one of the top 10 social networks. By creating an account, you will be driving traffic to your website from your images, growing social media presence and increasing your brand awareness.
Read the full article at Milestone Insights
About Milestone Inc
Milestone drives online discovery and customer acquisition for over 2,000 companies through an AI-native digital presence platform. Milestone's platform integrates a GEO-first CMS, AI Agents Platform, Generative Engine Optimization (GEO), Personalization Engine, AI Content Studio, Local Listings, Schema Manager, Analytics, and Performance Marketing services. Businesses across hospitality chains, management companies, and independent brands trust Milestone to enhance visibility and deliver engaging customer experiences.
Clients include leading brands such as Marriott, Choice Hotels, IHG, Velas Resorts, Preferred Hotels & Resorts, SeaWorld, and Sun Outdoors. Milestone powers over 300 million annual website visits, 540 million schema-powered content clicks, and 3.7 billion local searches. Recognized by Forrester, G2, the Adrian Awards, and the US Search Awards, Milestone is consistently ranked among the top MarTech platforms. Learn more at www.milestoneinternet.com.