The Power of Google+ Pages for Businesses When it Comes to Search
When Google first introduced Google+ pages for businesses several months back‚ we created pages for some of our clients‚ understanding that Google would most likely be incorporating those pages into search engine result pages at some point. As time ha
When Google first introduced Google+ pages for businesses several months back, we created pages for some of our clients, understanding that Google would most likely be incorporating those pages into search engine result pages at some point. As time progressed we are starting to see signs of where Google is headed with their newborn social network.
In early January Google announced Search Plus Your World. Think of it as your own personal internet. A basic search for "Miami" in Google will yield pages from hotels, a tourism board, tour companies, and all the other companies that have effectively optimized their site. Now with Google's Search Plus Your World, you may find posts your Google+ friends have made that include the word Miami, private images your friends have shared about Miami, and more. Your search results page is now different then what the general public will see.
The below screenshot shows a "Search Plus Your World" search I performed for "surfing" (a lot of my friends happen to talk about that subject). Instead of the highly trafficked sites like surfermag.com and surfline.com showing up in my search results, I now see blog posts about surfing that my friends have shared.
How can this be important to your brand? Read the full article at Milestone Insights.
About Milestone Inc
Milestone drives online discovery and customer acquisition for over 2,000 companies through an AI-native digital presence platform. Milestone's platform integrates a GEO-first CMS, AI Agents Platform, Generative Engine Optimization (GEO), Personalization Engine, AI Content Studio, Local Listings, Schema Manager, Analytics, and Performance Marketing services. Businesses across hospitality chains, management companies, and independent brands trust Milestone to enhance visibility and deliver engaging customer experiences.
Clients include leading brands such as Marriott, Choice Hotels, IHG, Velas Resorts, Preferred Hotels & Resorts, SeaWorld, and Sun Outdoors. Milestone powers over 300 million annual website visits, 540 million schema-powered content clicks, and 3.7 billion local searches. Recognized by Forrester, G2, the Adrian Awards, and the US Search Awards, Milestone is consistently ranked among the top MarTech platforms. Learn more at www.milestoneinternet.com.