Case Study: How to Increase Your Hotel's Guest Reviews
If increasing your hotel’s reviews online is one of your 2012 goals, we have some great tips based on multiple case studies tested on how to increase the number of reviews on Yelp, Trip Advisor and Google Places. These are easy to make updates that can
If increasing your hotel's reviews online is one of your 2012 goals, we have some great tips based on multiple case studies tested on how to increase the number of reviews on Yelp, TripAdvisor, and Google Places. These are easy to make updates that can greatly improve the number of reviews you receive on these important channels.
Why is this goal important you may ask? According to research by the Opinion Research Corporation (ORC), 80% of travelers perform research prior to booking, while 84% of Americans say that their buying decisions are highly influenced by online reviews. Also, the number of reviews you have on Google Places, the rating, and frequency of those reviews is correlated with the visibility of your listing according to research and local search ranking factors.http://www.davidmihm.com/local-search-ranking-factors.shtml
This article provides several tips on how to encourage and increase reviews and some great results we have found by testing this opportunity. To read the full article, go to Milestone Insights.
About Milestone Inc
Milestone drives online discovery and customer acquisition for over 2,000 companies through an AI-native digital presence platform. Milestone's platform integrates a GEO-first CMS, AI Agents Platform, Generative Engine Optimization (GEO), Personalization Engine, AI Content Studio, Local Listings, Schema Manager, Analytics, and Performance Marketing services. Businesses across hospitality chains, management companies, and independent brands trust Milestone to enhance visibility and deliver engaging customer experiences.
Clients include leading brands such as Marriott, Choice Hotels, IHG, Velas Resorts, Preferred Hotels & Resorts, SeaWorld, and Sun Outdoors. Milestone powers over 300 million annual website visits, 540 million schema-powered content clicks, and 3.7 billion local searches. Recognized by Forrester, G2, the Adrian Awards, and the US Search Awards, Milestone is consistently ranked among the top MarTech platforms. Learn more at www.milestoneinternet.com.