Leveraging the Latest Search Trends

Most Notable Search Trends - In February alone, Google lunched 40+ changes to their algorithms. Also, Bing launched its "Whole Page Relevance" update, which is calculated based on higher click-through rates. Like Google, Bing is also favoring hot, trending, and fresh content on the site. Furthermore, Google also announced adding semantic search along with keyword search in March.

All these changes are driven to improve overall search results. Here is the brief list of what these changes are and robust strategies businesses can deploy to leverage these changes.

Google"s and Bing latest update heavily support site freshness, local relevancy, and multimedia. Some of the most relevant changes launched in February (http://insidesearch.blogspot.com/2012/02/search-quality-highlights-40-changes.html) and March (http://insidesearch.blogspot.com/2012/04/search-quality-highlights-50-changes.html) were focused towards Google"s ultimate goal - make searching better for users. Google stresses relevance and penalizes those who use tricks to make their site seem more relevant. Some of the notable changes during this update include website freshness, engagement score, higher real estate to fresher images and video"s in universal search and giving more prominence to local results in universal search. Here are several strategies businesses can deploy to leverage these changes.

• Freshness and engagement
• Importance of multimedia
• Prominence of local results in universal search (Venice update)
• Semantic Indexing

To read the full article and find out several robust strategies that hotels can deploy to leverage these changes, go to Milestone Insights

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