How To Maximize Your PPC Budget: Use Negative Keywords
While many businesses may be engaged in Pay Per Click advertising, there may be a few who are not taking advantage of using negative keywords. In this article, we will outline the importance of using negative keywords, and we’ll begin by listing the adv
While many businesses may be engaged in Pay Per Click advertising, there may be a few who are not taking advantage of using negative keywords. In this article, we will outline the importance of using negative keywords, and we"ll begin by listing the adverse effects of not doing so.
Why you should use negative keywords:
- To Ensure your ads do not show up for competitors
- Make sure your ads are highly relevant to the searcher
- To be fully cost effective with your PPC budget
End goal: Run a focused PPC campaign, by having your ads show up for highly relevant searches, thus saving money while at the same time attracting those who are most likely to convert.
How to find negative keywords:
- Keyword Research Tools (e.g. Adwords, Wordtracker)
- Search Query Report*
- Using a search engine to see predictive search terms
*A report showing keywords that were searched for when the ad was triggered.
How to apply negative keywords in Adwords:
- Login and go to the Keywords Tab within your campaign
- Scroll down to the bottom left and click "Negative keywords"
- Choose between ad-group level or campaign level
In order to make the most out of your PPC budget, it is essential to use negative keywords (and refresh the list on a monthly basis) to ensure you are targeting the right market segment; one that is most likely to convert.
About Milestone Inc
Milestone drives online discovery and customer acquisition for over 2,000 companies through an AI-native digital presence platform. Milestone's platform integrates a GEO-first CMS, AI Agents Platform, Generative Engine Optimization (GEO), Personalization Engine, AI Content Studio, Local Listings, Schema Manager, Analytics, and Performance Marketing services. Businesses across hospitality chains, management companies, and independent brands trust Milestone to enhance visibility and deliver engaging customer experiences.
Clients include leading brands such as Marriott, Choice Hotels, IHG, Velas Resorts, Preferred Hotels & Resorts, SeaWorld, and Sun Outdoors. Milestone powers over 300 million annual website visits, 540 million schema-powered content clicks, and 3.7 billion local searches. Recognized by Forrester, G2, the Adrian Awards, and the US Search Awards, Milestone is consistently ranked among the top MarTech platforms. Learn more at www.milestoneinternet.com.