Roger Smith Hotel Drives Mobile and Facebook Bookings with Pegasus Solutions

New York"s Roger Smith Hotel is now driving mobile and Facebook reservations through tools provided by Pegasus Solutions. The Midtown Manhattan boutique has launched a mobile site leveraging OpenFlex from Open Hospitality, a division of Pegasus, and has tapped the OpenView booking engine to capture "Facebookings."

Nestled among New York"s skyscrapers, the Roger Smith Hotel is ideally located to provide visitors a calm and comfortable sanctuary in the heart of one of the world"s most dynamic areas. Already active in social media channels, the Roger Smith Hotel approached Open Hospitality to translate brand awareness and promotions into actual reservations, said Ek Wongleecharoen, assistant general manager at the Roger Smith Hotel.

"We"ve devoted attention and resources to reinforce our brand through emerging channels like social marketing and mobile," said Wongleecharoen. "Open Hospitality provided the tools to help "close the deal," allowing guests on our Facebook page or viewing our mobile site to easily transition to actually booking."

OpenFlex provides Roger Smith with responsive design, leveraging fluid widths, scalable images and adjustable layouts to allow bookers to quickly access important details via their preferred point of mobile contact – any smartphone, tablet or operating system. OpenView allows guests to book directly through Roger Smith"s Facebook page and mobile site, connecting to the reservation platform on Roger Smith"s site.

"Hotels have a narrow margin of error in successfully turning Facebookers or shoppers on mobile sites into guests," said David Millili, chief executive officer of Open Hospitality and chief web officer for Pegasus Solutions. "Roger Smith has taken the critical step to see marketing and promotional efforts through, all the way to the booking. All the "likes" in the world do not a reservation make, and displaying a desktop version of a website on a smartphone will frustrate a customer. With OpenView and OpenFlex, Roger Smith ensures both Facebook and mobile can contribute to revenue."