UK: HotStats Confidence Monitor Q2 2012
19.9% of hoteliers in the Provinces and 19% of hoteliers in London believe that better revenue management will be the solution to increasing average room rate in 2012, according to the latest Hotel Confidence Monitor – UK Regions by HotStats. In London, 19% of general managers believe that an increase in sales and marketing activities will increase the average room rate in 2012 with 28.
19.9% of hoteliers in the Provinces and 19% of hoteliers in London believe that better revenue management will be the solution to increasing average room rate in 2012, according to the latest Hotel Confidence Monitor – UK Regions by HotStats. In London, 19% of general managers believe that an increase in sales and marketing activities will increase the average room rate in 2012 with 28.6% of respondents believing that changing the market mix will do the same. In the Provinces, 17.4% of respondents believe that an increase in sales and marketing activities will increase average room rate, with investment in the product (12.5%) and an economic recovery (9.4%) also cited as methods that would encourage growth.
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