Hospitality Industry Trends | The Moscow Times
The hospitality industry, traditionally more focused on the physical product, is waking up to a consumer who is demanding consistent delivery of the brand promise and, in the upscale to luxury segments, will define a successful brand as much as the finer points of the product design.
In emerging markets such as BRIC countries there will be a significant growth of mid-classes, generating an increase in demand for both business and leisure travel.
While much of the development until recently has focused on the upscale and luxury market the greatest potential in these markets lies in the growth of branded mid market and budget product.
The most successful brands in the nearest future will be those that are able to most efficiently engage with consumers and clearly differentiate their offering from their competitors. Delivering their brand experience consistently at a transparent price point will be vital to success.
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