sbe today announced the opening of SLS Hotel South Beach, the company's first hotel property on the East Coast debuting at the site of the former Ritz Plaza Hotel, the last historic Art Deco building of its kind on coveted Collins Avenue. The highly-anticipated encore to the internationally acclaimed SLS Hotel at Beverly Hills is bringing its celebrated brands in the dining and nightlife categories under one roof to create the ultimate guest experience.

"We're very pleased to continue the SLS Hotels collaboration with Starck and Andrés, and now with Uechi and Kravitz at this incredible property located in one of the most coveted areas of South Beach," said Sam Nazarian. "The addition of SLS Hotel South Beach to our collection marks an important milestone in the evolution of the sbe brand, demonstrating our dedication to providing guests with an exclusive lifestyle experience that is truly unmatched in the hospitality industry. Our clientele demands immaculate service, impeccable design, and varied world-class dining and nightlife options, and our distinctive hospitality platform delivers just that without ever having to leave the property."SLS Hotel South Beach is comprised of 140 chic guest rooms, with 130 rooms located in the historic main tower, complemented by a new addition consisting of ten villas. Designed by creative icon Philippe Starck , SLS Hotel South Beach imparts a "dream world" theme, blending Latin, Asian, contemporary and art deco influences with captivating precision. In his design, Starck features bold uses of whites and pinks that reflect the sophistication of old French aristocracy.

Complementing the property's design is one of the year's most anticipated, world-renowned restaurants, The Bazaar by Jose Andrés. Helmed by award-winning culinary icon, and SLS Hotels Culinary Director, José Andrés, The Bazaar makes its Miami premiere, blending influences from local flavors while featuring an array of pioneering culinary concepts. The menu offers a vibrant mix of sophisticated cuisine and blends tradition and ingenuity in true Spanish style mixed with influences from South Beach's Latin flavors. "I am so inspired by this amazing place, this historic hotel," added Andrés. "I have long waited to come to Miami and I am so proud to be here with our SLS Hotel, but more importantly that we are creating a truly unique Bazaar."

While Philippe Starck's artistic vision is clearly visible throughout the hotel, the Tower Penthouse and Villa Penthouse counted on the creative mind of Lenny Kravitz and Kravitz Design Inc . to create the look for both suites. Located on the top floor, the Tower Penthouse is graced with sweeping views of Miami Beach; designed with a mix of warm, worldly and eclectic styles and colors that nod to the Art Deco architecture of days gone by. The design concept for the Villa Penthouse has a contemporary feel infused with subtle Art Deco details, incorporating colors, textures and design elements such as warm Cyprus wood, Thassos marble, leather, mirrors and metals, highlighted by carefully selected modern, sleek furniture.

The property will also feature the eighth location of sbe's Katsuya by Starck brand in partnership with Master Sushi Chef Katsuya Uechi. Katsuya by Starck features the incomparable artistry of Uechi against the backdrop of Starck's "mise en scène" design. The menu infuses traditional Japanese cuisine with a provocative twist, providing innovative sushi and robata dishes uniquely adapted for the American palate. Food offerings will be complemented by a sake tower that is located in the center of the restaurant, presenting some of the world's finest rice-based spirits. On the second floor of the restaurant, you will find the Dragon Lounge, an intimate mezzanine lounge, showcasing Katsuya by Starck's award-winning mixology program.

With the food and beverage programs of the hotel under the direction of Chef Andres, unique experiences abound. Adjacent to the Dragon Lounge, you can find Sam's, a haven where guests can gather to experience the variety of cocktails and snacks crafted by Andres' team.

Another enlivening element to the property is Hyde Beach, the fourth location of sbe's renowned Hyde Lounge nightlife brand. Named Hyde Beach due to its enviable oceanfront location, this exclusive space will feature 8,000 square feet of indoor and outdoor lounge amenities. It will fashionably cater to the 200 chairs surrounding the property's two pools, featuring Chef José Andrés cuisine and cutting edge mixology inspired by the flavors and culture of the local community. Cabanas next to the guest-only pool, will serve as a private enclave with a mini-refrigerator, phone, flat screen TVs, games, and will offer manicures, pedicures and poolside massages.

SLS Hotel South Beach would not be complete without its absolute best-in-class services. Guests will enjoy preferential reservations to all award-winning restaurants and Hyde Beach, 24-hour in-room dining by Chef José Andrés, and access to the guest-only pool and Hyde Beach pool. The fastest internet connectivity and latest technology can also be found at the hotel, with in-room iPads complete with a customized SLS Hotel South Beach application that delivers unique hotel services right to guests with a simple touch, including dinner reservations, staying up to date with hotel special events, and many more. Additionally, guests have access to in-room connectivity that projects iPhone/iPad content on the TV flat screens. If that weren't enough, guests can also connect to GoSLSHotel.com, a SLS smartphone application for immediate service requests from remote locations.

For reservations, please log on to www.slssouthbeach.com , or call 888-606-1595. Reservations for The Bazaar by José Andrés, Katsuya by Starck and Hyde Beach are strongly encouraged. To make a reservation at the restaurants online, click here for The Bazaar by José Andrés and here for Katsuya by Starck. To friend sbe on Facebook click here and to follow us on the Twitter click here. To download the sbe App click here.
SLS Hotel South Beach is located at 1701 Collins Avenue in Miami Beach, Florida.

About sbe

Established in 2002 by Founder and CEO Sam Nazarian, sbe is a privately held, leading lifestyle hospitality company that develops, manages and operates world-class hotels, restaurants, lounges and nightclubs. Through exclusive partnerships with cultural visionaries, sbe is devoted to creating extraordinary experiences throughout its proprietary brands with a commitment to authenticity, sophistication, mastery and innovation. Over the last decade, sbe has mastered the art of creating desirable destinations; the lifestyle platform includes over 100 hotels and 150 restaurants and lounges. In 2020, Sam Nazarian shifted his focus to the culinary and nightlife world by launching Disruptive Restaurant Group (DRG.) DRG incubates and operates globally renowned culinary brands, including critically acclaimed restaurants, lounges and nightclubs. By partnering with an impressive roster of internationally renowned culinary talent, DRG concepts are committed to innovation and setting new industry standards. Restaurants and lounges include Casa Dani, by three Michelin-starred Chef Dani Garcia; Citizens; Katsuya, by Chef Katsuya Uechi; Kumi; MXO by Wes Avila; Doheny Room; HYDE; LiFE; and S Bar. Sam Nazarian has consistently demonstrated his ability to anticipate and shape the future of hospitality and gastronomy. With his unwavering passion, entrepreneurial prowess, and a portfolio of iconic brands, Sam has cemented his position as a trailblazer in both the hospitality and culinary world for generations to come. To learn more, visit sbe.com.