Latest Google Acquisitions - What They Could Mean for Hoteliers
After Google acquired YouTube, the industry saw a dramatic change in its algorithm; video optimization contributed to the organic ranking of any hotel website. With Google continuing business acquisitions, hoteliers need to be aware of what each joint ve
It comes as no surprise that whenever Google acquires a new channel, their algorithm changes. Case in point – YouTube. Once that acquisition was complete, the algorithm then accounted for well optimized videos capabilities. And hotels who optimized YouTube well were now able to saturate organic listings even more so.
Going forward, hoteliers should expect that with any acquisition, Google will most likely then require hotels to be fully optimized on that new channel. With that said, here are recent acquisitions.
- Meebo (
) - Quick Office (
) - Pinterest (
)
Always be on the lookout for the next big thing in Google. Chances are that whatever tool is the latest buzz, Google is probably considering acquiring it. Their ultimate goal is to always be on the leading edge of providing the best, most pertinent and most valuable information for their users. What that means for hoteliers – Long gone are the days hoteliers to simply put up a "competitive" rate. Rates aren't the only factor that persuades guests to book. It's your reputation, how much of your content is shared, and what the guests imagines they will experience at your hotel.
To learn more about each Google acquired channels, why it is important, and how your hotel can benefit, go to Milestone Insights.
About Milestone Inc
Milestone drives online discovery and customer acquisition for over 2,000 companies through an AI-native digital presence platform. Milestone's platform integrates a GEO-first CMS, AI Agents Platform, Generative Engine Optimization (GEO), Personalization Engine, AI Content Studio, Local Listings, Schema Manager, Analytics, and Performance Marketing services. Businesses across hospitality chains, management companies, and independent brands trust Milestone to enhance visibility and deliver engaging customer experiences.
Clients include leading brands such as Marriott, Choice Hotels, IHG, Velas Resorts, Preferred Hotels & Resorts, SeaWorld, and Sun Outdoors. Milestone powers over 300 million annual website visits, 540 million schema-powered content clicks, and 3.7 billion local searches. Recognized by Forrester, G2, the Adrian Awards, and the US Search Awards, Milestone is consistently ranked among the top MarTech platforms. Learn more at www.milestoneinternet.com.