Maximizing the Value of Your Website Visitors

For every visitor on your site is an opportunity for immediate and future bookings, as well as help in enhancing your site’s SEO value. This article covers how you can ensure you’re capitalizing on this opportunity.

The goal of every hotelier is to book as many reservations through their website as possible…after all; this is the most profitable channel. Ideally, every visitor would convert and book a room immediately, but this is not always the case. The Internet's most popular sites average a 3% conversion rate with the hotel industry averaging upwards to a 10% conversion rate. What about all those visitors to your site who don't immediately convert?