Louvre Hotels Group achieves its mid-year objectives and confirms its medium-term development goals

Paris, 10 July 2013 – Louvre Hotels Group, a major hotel group, continues its development in France andabroad. The Group opened 39 new hotels worldwide during the first half of 2013, representing a total of 5,367 rooms. Today, the Group has a total portfolio of 1,116 hotels, accounting for 90,812 rooms.

  • Louvre Hotels Group achieves its development targets for the first half of 2013
  • The Group's strategy of international expansion has boosted its development
  • Golden Tulip continues its expansion in France

Paris, 10 July 2013 – Louvre Hotels Group, a major hotel group, continues its development in France andabroad. The Group opened 39 new hotels worldwide during the first half of 2013, representing a total of 5,367 rooms. Today, the Group has a total portfolio of 1,116 hotels, accounting for 90,812 rooms.


These figures reflect the Group's success in designing and implementing its strategy of controlled expansion, which relies on:

  • international development in fast-growing countries in which business and leisure travel play a major role;
  • trusted partners with genuine knowledge of the Group's target markets;
  • constant modernisation of its hotel portfolio and focus on innovative concepts to win the loyalty of the Group's customers.

The development of the Group has been fuelled mostly by international expansion, with 25 new hotels and 4,279 rooms opened since January 2013. During the remainder of the year, Louvre Hotels Group will continue its expansion and move into four new countries: Lithuania, Ukraine, Burkina Faso and Ethiopia.

Since January, the Group has strengthened its positions in Africa and the Middle East, opening 15 hotels, while continuing to build up its presence in the BRICs, opening six new hotels (four in Brazil, one in Russia and another in India).

The Group opened four new hotels in Europe and plans to increase the pace of its new openings in Eastern Europe. After tripling in size in five years, Louvre Hotels Group is now set to rank second in the Polish hotel market within the next few months.

In France, the Group continued its repositioning, opening 14 new hotels and establishing Campanile hotels in city-centre locations and Golden Tulip hotels in the country's leading urban centres, such as Marseille, Lyon and Aix-les-Bains. Its attractive offer has continued to interest new partners, leading to switchovers by hotels that were previously independent or operated under other banners.

Matthieu Evrard, Chief Development Officer of Louvre Hotels Group, commented: "Given the stability and strength of Louvre Hotels Group's business model, we are able to reinforce our development targets for 2013. In addition, the Group still boasts a major expansion pipeline of 20,000 rooms, underpinning our momentum in the medium term."

About Louvre Hotels Group

Louvre Hotels Group is a major player in the global hospitality industry, with a portfolio that now includes over 1,700 hotels in 70 countries. It has a full hotel offering, spanning 1 star to 5 stars, with the brands: Première Classe, Hosho, Kyriad Direct, Kyriad, Campanile, Kyriad Prestige, Tulip, Golden Tulip et Royal Tulip the 5 brands of the Sarovar network in India and the French Group Hôtels & Préférence. Louvre Hotels Group is a subsidiary of Jin Jiang International Holdings Co., Ltd., the 2nd hospitality group in the world.

The Louvre Hotels Group is a major player in the worldwide hotel industry, whose portfolio today includes over 1500 hotels in 54 countries. It offers a range of hotel stays from 1 to 5 stars, with the historical brands of the Louvre Hotels Group: Royal Tulip, Golden Tulip, Campanile, Tulip Residences, Kyriad, Kyriad Direct, Tulip Inn, and Première Classe; the five brands of the Sarovar network in India; the Hôtels et Préférence Group, as well...

With 160 hotels across 30 countries, Golden Tulip is an upscale four-star brand. Each unique, the brand's hotels feature a discreet and elegant style. They offer stays that combine relaxation, uncompromising service, and refined cuisine for all travelers, whether they are there for business or leisure.