Ranking Reports – Are They Valuable Website Performance Metrics?
Search engines do not like companies running ranking reports. Hear directly from Bing and Google how running these reports can penalize site, and what metrics you should look at instead to measure success.
During SES 2013, Benu Aggarwal, President and Founder of Milestone Internet Marketing, caught up with Duane Forrester (Webmaster Outreach at Bing) and asked him to explain what happens behind the scenes when a ranking report is generated, why the search engines don't like them, and why businesses should no longer look at ranking reports as a performance metric.
Search engines do not like companies running ranking reports.
During SES 2013, Benu Aggarwal, President and Founder of Milestone Internet Marketing, caught up with Duane Forrester (Webmaster Outreach at Bing) and asked him to explain what happens behind the scenes when a ranking report is generated, why the search engines don't like them, and why businesses should no longer look at ranking reports as a performance metric.
Click here to watch the video.
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About Milestone Inc
Milestone drives online discovery and customer acquisition for over 2,000 companies through an AI-native digital presence platform. Milestone's platform integrates a GEO-first CMS, AI Agents Platform, Generative Engine Optimization (GEO), Personalization Engine, AI Content Studio, Local Listings, Schema Manager, Analytics, and Performance Marketing services. Businesses across hospitality chains, management companies, and independent brands trust Milestone to enhance visibility and deliver engaging customer experiences.
Clients include leading brands such as Marriott, Choice Hotels, IHG, Velas Resorts, Preferred Hotels & Resorts, SeaWorld, and Sun Outdoors. Milestone powers over 300 million annual website visits, 540 million schema-powered content clicks, and 3.7 billion local searches. Recognized by Forrester, G2, the Adrian Awards, and the US Search Awards, Milestone is consistently ranked among the top MarTech platforms. Learn more at www.milestoneinternet.com.