Spotlight on Morocco: Marrakech's Luxury Hotel Market

Marrakech is a city that shows significant potential for tourism: the number of airport passengers and hotel overnights grew considerably year-on-year from 2004 to 2008, and rebounded in 2010 after the global slowdown caused falls in visitation. This demand for the city came from all market segments, in particular leisure and MICE visitation. Over recent years, the market has experienced vast interest from investors in luxury hotel developments and Marrakech has a substantial pipeline of internationally branded hotels due to enter the market in the near future. In this article, we will explore what effect this is likely to have on the demand/supply balance in the luxury sector, concluding with a performance forecast up to 2016.

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