Increased proliferation on the hospitality market in the main Polish cities
According to the latest, fourth edition of the guidebook for hotel investors - Hotel Guidebook Poland 2013 - there is an increase of hotel and hotel rooms proliferation in the major Polish cities.
More than 50% of rooms, which are available on the market, are operating under the brand of hotel chains. It has been already not only in Warsaw but also in Wrocław, Poznań, Gdańsk Łódź, Katowice and Szczecin. Their share in the total supply of rooms exceeds 80% in Warsaw and Katowice. According to Janusz Mitulski, partner in the consulting company Horwath HTL and one of the authors of the report, it is such an important issue regards to...
In accordance with experts, the turn of 2012 and 2013 was not an easy time for hospitality industry. After the dynamic development of our country in recent years, there was a time for significant slowdown which negatively affected hotel industry. Deterioration of hotels results was caused by decreased average daily rate and lower occupancy rate and afterwards it has been a reason for introducing more restrictive funding criteria for hotel investments by banks.
Foreign hotel chains took advantage of this difficult time and continue growth on the Polish market. Two distinct trends are emerging, one of them is falling value and decreasing number of facilities belonging to Polish hotel chains and the second one is growing number of hotels under the foreign brands.
There is no doubt that the Polish hospitality has a great prospects for the future, but on the other hand only most competitive and flexible projects will be able to put up with the pressure from competitors. The occurring gap between modern hotel product, often operating under international brands, and older ones, is beginning to be seen more than ever before. Therefore, the main message that we aim at Polish hoteliers and hotel investors is to observe and keep up with extremely fast changing market as one of the major methods of getting competitive advantage. For facilities that would not adopt to the current realities it may run out of space in the future.
Hotel Guidebook 2013 is an extensive analysis of the Polish hospitality market of this year which also indicates trends and prospects of its development for the near future. This publication is one of the most important sources for hotel investors, developers, banks, investments funds and representatives of hospitality industry as well. As it was in previous years, the report has been prepared by experts from hotel consulting companies Horwath HTL and TPA Horwath - one of the leading consulting firms that are providing professional services in a broad spectrum of business consulting.
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Horwath HTL is focused one hundred percent on hospitality, tourism, and leisure consulting. Our services cover every aspect of hotel real estate investment, tourism, and leisure development. Our clients choose Horwath HTL because we have earned a reputation for impartial advice that will often mean the difference between failure and success. Each client project is unique, and they rely on us to utilize the experience we have gained throughout our 100-year history to assist them in achieving their goals. Being a global firm with 52 offices in 40 countries, we have successfully carried out over 40,000 assignments for both public and private clients. As part of the Crowe Global network, a top-ten accounting, and financial services network, Horwath HTL is the number one choice for companies and financial institutions looking to invest and develop in the industry.
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