The Top Trends in Search for 2014
In 2013, searchers evolved the way they sought information on the Internet, and towards the end of the year, search engines released their updates to better meet modern queries such as voice and conversational search. In 2014, we will clearly be able to see the effects of these new ranking methods. Social outreach, conversational intent, authority of the site, relevancy of the content to query and overall content quality will significantly...
First and foremost we wish our readers a happy and prosperous New Year.
In 2013, searchers evolved the way they sought information on the Internet, and towards the end of the year, search engines released their updates to better meet modern queries such as voice and conversational search. In 2014, we will clearly be able to see the effects of these new ranking methods. Social outreach, conversational intent, authority of the site, relevancy of the content to query and overall content quality will significantly impact the way your websites perform.
Some key changes in search algorithms include the Hummingbird update, expanded knowledge graph results, inclusion of social signals as a ranking factor, local carousel results, penalization of sites for poor mobile experiences and higher download time. As we gear up for a robust 2014 by recognizing critical digital trends and setting up key resolutions, let's review the critical changes in the areas of search, social, paid and OTAs, as well as how these shifts impact our digital strategies and marketing plan.
Webinar
Join Benu Aggarwal and the Milestone team on Wednesday, January 29 for a deeper dive into the Top Digital Marketing Trends for 2014. The 60-minute webinar will be followed by a 30-minute Q&A session, so bring your web marketing questions and make 2014 your best digital year yet!
When: Wednesday, January 29 from 10:00am – 11:30am Pacific Time
Click here to register
About Milestone Inc
Milestone drives online discovery and customer acquisition for over 2,000 companies through an AI-native digital presence platform. Milestone's platform integrates a GEO-first CMS, AI Agents Platform, Generative Engine Optimization (GEO), Personalization Engine, AI Content Studio, Local Listings, Schema Manager, Analytics, and Performance Marketing services. Businesses across hospitality chains, management companies, and independent brands trust Milestone to enhance visibility and deliver engaging customer experiences.
Clients include leading brands such as Marriott, Choice Hotels, IHG, Velas Resorts, Preferred Hotels & Resorts, SeaWorld, and Sun Outdoors. Milestone powers over 300 million annual website visits, 540 million schema-powered content clicks, and 3.7 billion local searches. Recognized by Forrester, G2, the Adrian Awards, and the US Search Awards, Milestone is consistently ranked among the top MarTech platforms. Learn more at www.milestoneinternet.com.