Ayre Hoteles of Spain Switch Remaining Portfolio to Pegasus Connect+

Ayre Hoteles have switched the rest of its portfolio of four-star hotels to Pegasus Connect+. All of the brand's 11 urban hotels in six Spanish cities are now available online, and in the global distribution systems (GDSs) under the "UI" chain code.

"Ayre Hoteles was launched in 2006 to bring a fresh blend of functionality, comfort and style to the Spanish market," said Juan Serra of Ayre Hoteles. "We signed with Pegasus Connect+ because it too brings a fresh blend of functionality in terms of hotel distribution and reservations. Pegasus Connect+ allows our hotel teams to focus on the people, which we say is our raison d'être, while still simply addressing the items that will ensure we are being found, seen and booked."

Each Ayre hotel has a distinct personality that is constantly evolving. With properties in Barcelona, Madrid, Valencia, Sevilla, Córdoba and Oviedo, Ayre's brand evokes new ideas and

new energy for business and leisure travelers. Its management tools and procedures have established it as one of the most dynamic Spanish hotel brands, evidenced by its solid and steady growth.

"The team at Ayre has leveraged adaptability as a successful business approach," said Alexis Dobbelaere, senior vice president of global sales, Europe for Pegasus Solutions. "This is the same philosophy we've taken with Pegasus Connect+. By offering flexibility in terms of what distribution, reservations and demand-generating solutions our clients need, we're able to quickly meet their sales and marketing needs."

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An Ayre Hoteles establishment is always an urban hotel which feels the rhythms of the city where it is located, always a four-star destination offering exceptional value for money and which strives to satisfy the needs of the city traveller whether they are on a work trip, taking part in an event or making the most of their leisure time to discover new destinations.