Nor1, Inc., the technology leader in upsell solutions, today announced that Sharon Duffy has joined the company as Senior Vice President of Global Operations. Duffy brings 30 years of hospitality experience to Nor1, most recently serving as VP, Brand and Franchise Revenue, at Hilton Worldwide.

The appointment comes as Nor1's products gain increasing market share worldwide. The company has offices in London, Frankfurt, Singapore and Mexico,, in addition to its corporate headquarters in Silicon Valley.

"We are excited to have Sharon join our team. Her leadership, experience, and passion for creating a world-class team will be critical to our future success" said Jason Bryant, Nor1 Founder and CEO. He concluded, "Her extensive and proven background in revenue management and operations make her the ideal person to lead our global operations team into the future."

As SVP of Global Operations, Duffy will be responsible for managing Nor1's skilled account and revenue teams. While at Hilton, she led a team of more than 70 people responsible for revenue production, hotel consultation and innovative support. In addition to her extensive tenure at Hilton, she also served as Director of Corporate Relations at Priceline. Her prior experience includes positions in revenue management and front office operations.

"I'm really excited to join Nor1," Duffy said. "I've worked closely with Jason and the Nor1 team for the past eight years, and am confident that together we can continue to improve our products and extend our leadership in upsell technology".

About Nor1, Inc.

On November 18, 2020, Oracle announced that it has entered into an agreement to acquire Nor1. The acquisition extends Oracle Hospitality's OPERA Cloud Suite by adding Nor1's Merchandising platform that enables hotels to provide personalized offers throughout the guest journey using AI & machine learning, thereby improving guest engagement, and driving incremental revenue and improved loyalty for hotels.

Nor1 is the leader in hospitality upgrade, up-sell, and merchandising technology. Headquartered in Silicon Valley with offices across the world, Nor1 provides data-driven pricing and merchandising products that maximize incremental revenues for Hilton, IHG, Radisson Hotel Group, Accor, Wyndham, and other global hotels and resorts. Nor1′s real-time pricing and merchandising intelligence engine, PRiME®, powers eStandby Upgrade®, eXpress Upgrade™,  and CheckIn Merchandising™,to recommend the most relevant upgrade to the right guest at the right time for the most optimal price. For more information, please visit www.nor1.com, or contact us at [email protected].

Lauren Hallman
+1 408.355.9807

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