Regal Launches “STAY REGAL” Advertising Campaign
Regal Hotels, one of the largest hotel operators in Hong Kong, recently announced the launch of its brand new global advertising campaign, STAY REGAL. The STAY REGAL advertisement features a chic and elegant lady who depicts as someone deserves to be treated like royalty, providing an emotional link to like–minded customers.
Ms. Lyllian Poon, Vice President – Marketing, Regal Hotels International expressed "Over the years, Regal Hotels has strengthened its elegant brand image with enhanced service delivery, ensuring guests a pleasant and superior hotel experience."
"Being Regal is a state of mind, the idea of using an attractive and elegant lady image comes from simple truth that Regal Hotels can own, The double meaning of STAY REAGAL is also functionally linked to the brand as a preferred choice to stay for our guests due to our hotels convenient locations." Added Ms Poon.
The campaign has been launched early February with media plan focusing on travel magazines, in-flight and regional publications including Discovery, Silk Road and China Eastern 's Connection.
About Regal Hotels International
Regal Hotels International (00078) is a member of the Century City Group (00355) which is a conglomerate publicly listed on the Hong Kong Stock Exchange. Regal Hotels International is one of the largest hotel operators in Hong Kong and manages a fine collection of hotels including: