Self-seating using Social Tables — Photo by Social Tables

Hyatt Hotels Corporation (NYSE: H) has deployed Social Tables's award-winning diagramming and attendee management cloud-based platform to its North American portfolio of hotels in a strategic move to provide the highest service levels to its meeting and event planners, and increase its operational efficiency at the property level, "Proud is an understatement," said Dan Berger, Chairman and CEO of Social Tables.

"Time and time again, Hyatt has been an innovation leader in our industry and they truly have the meeting planner's best interest at heart. We are just thrilled to be working with them."

"Working with Social Tables has been such a great experience for Hyatt. Our Event Managers have been blown away by the tool and how easy it is to use. We have been getting great feedback from Meeting Planners and our Operations teams about how it has improved the day of experience," said Steve Enselein, Vice President, Catering and Convention Services at Hyatt.

In a mere six weeks, Social Tables has deployed its cloud-based platform to more than 100 Hyatt properties, while simultaneously onboarding and training over 1,000 Hyatt team members. "Dan has built a great team, and it shows in the product and service they have provided Hyatt," said Enselein.

The excitement continues at Hyatt regional properties. Amy McIntosh, Associate Director of Catering & Convention Services at Hyatt Regency Dallas says, "Social Tables has become my favorite sales tool! While on a single phone call I can quickly create a diagram to share with my client. This creates confidence in the product I'm selling, and allows them to visualize the flow of the event. They then have the opportunity to provide feedback and make edits themselves while I get to maximize my space."

While Social Tables was identified as the best diagramming product available on the market, its guest management, collaboration, and virtual tour features helped to further differentiate it. With the addition of metric support to Social Tables, international expansion of the partnership has already begun with the Grand Hyatt Singapore serving as an initial deployment property. Integration into Hyatt's internal sales and catering software is underway.

"The best part is that Social Tables has saved me time by allowing me to be more responsive to my clients and close more business," said McIntosh.

About Hyatt:

Hyatt Hotels Corporation, headquartered in Chicago, is a leading global hospitality company with a proud heritage of making guests feel more than welcome. Thousands of members of the Hyatt family strive to make a difference in the lives of the guests they encounter every day by providing authentic hospitality. The Company's subsidiaries manage, franchise, own and develop hotels and resorts under the Hyatt®, Park Hyatt®, Andaz®, Grand Hyatt®, Hyatt Regency®, Hyatt Place®, Hyatt House®, Hyatt Zilara™ and Hyatt Ziva™ brand names and have locations on six continents.

About Social Tables

Planning the buffet, placing the mics, laying it all out — it’s not easy making the little details come to life. So in 2011, we set out to change the way events are sourced, designed, and executed by introducing better collaboration between planners and properties. Today, we’ve evolved Social Tables into an innovative platform offering the hospitality industry’s leading solutions for event sales, services, and group distribution. All to help the world create the best face-to-face events.

Trevor Lynn

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