Aloft New Orleans Downtown is slated to open 2015
Starwood Hotels & Resorts Worldwide, Inc.® (NYSE:HOT) today announced that its leading-edge Aloft brand will debut in New Orleans in 2015, following the completion of an adaptive re-use project. The historic building, located at 225 Baronne Street, will be transformed into a sleek new Aloft Hotel in the city's central business district. Owned by 225 Baronne Complex LLC, an entity of HRI Properties, and managed by HRI Lodging, Aloft New...
"The energy of Aloft is a perfect match for the vibrant city of New Orleans, offering travelers the opportunity to enjoy modern design and innovative programming right at the heart of the city," said Brian McGuinness, Senior Vice President, Specialty Select Brands for Starwood. "The brand is enjoying phenomenal growth, fueled by the enthusiasm of savvy travelers in markets across the globe."
Built in 1962, the 30-story building and an adjacent lot will be converted into a mixed- use complex anchored by the new Aloft Hotel. Walking distance to numerous offices and restaurants, Aloft New Orleans Downtown will offer convenient access to the jazz clubs, bars, and boutiques in the famed French Quarter and the Mercedes Benz Superdome.
The hotel's signature W XYZSM bar will offer a perfect place for guests to enjoy a refreshing cocktail and catch up-and-coming music acts that are part of Aloft's signature Live at Aloft Hotels events that take place around the world. Additional facilities will include an outdoor Splash pool, 24-hour fitness center and 2,500 square feet of flexible meeting space, ideal for both business meetings and social gatherings.
"Aloft New Orleans Downtown will build on the brand's success with adaptive re-use projects in markets across North America," said Allison Reid, Senior Vice President of North America Development, Starwood Hotels & Resorts Worldwide, Inc. "Delivering urban design and leading-edge technology all in a social atmosphere, Aloft is resonating with the next generation of travelers across the globe and capturing the interest of owners and developers looking to re-imagine existing buildings."
Aloft New Orleans Downtown follows several other successful adaptive re-use projects including Aloft Orlando Downtown, Aloft Tulsa Downtown, Aloft Miami-Brickell and the award-winning Aloft Dallas Downtown. Aloft will complete two additional adaptive re-use projects this year – Aloft Detroit and Aloft Tampa Downtown.
Aloft's innovative and exclusive initiatives set it apart. Aloft recently announced that select properties will roll out Keyless Check-In, allowing guests to use their smartphones to check in to the hotel and open their guestroom door. This follows on the heels of Smart Check-In, the first mobile check-in using RFID technology to truly bypass the front desk available at 14 Aloft properties. In addition, Aloft has an exclusive design partnership with Design Within Reach (DWR), and its W XYZ(SM) bars offer live, free access to local emerging artists as well as some of the hottest bands with Live at Aloft Hotels programming.
About Starwood Hotels & Resorts Worldwide, Inc.
Starwood Hotels &
Resorts Worldwide, Inc. is one of the leading hotel
and leisure companies in the world with more than 1,300 properties in some 100 countries and
approximately 188,000 employees at its owned
and managed properties. Starwood is a fully integrated owner, operator and franchisor of hotels,
resorts and residences under the renowned
brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®,Tribute
Portfolio™, Four Points® by Sheraton, Aloft®, and
Element®, along with an expanded partnership withDesign Hotels™. The company also boasts one
of the industry’s leading loyalty programs,
Starwood Preferred Guest (SPG®). Visit www.starwoodhotels.com for more information and stay
connected @starwoodbuzz on Twitterand
Instagram and facebook.com/Starwood.