Industry Update
Press Release16 April 2014

HHM announces Hotel Milo Santa Barbara

Focus on celebrating Santa Barbara’s rich history, colorful culture and ubiquitous beaches

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Hersha Hospitality Management

HHM announced today that the historic Hotel Oceana in Santa Barbara will re-brand as Hotel Milo Santa Barbara. The Independent Collection (IC) hotel's new name honors the history of its location and the city of Santa Barbara itself, evoking a true beachside boutique experience. Shelley Stearns, the property's General Manager, helped the Collection re-launch and position Hotel Milo.

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The 122-room Hotel Oceana is the tenth property in the Independent Collection and its first on the West

Coast. The IC consists solely of design-conscious hotels in culturally-rich, niche neighborhoods of the iconic cities in which they are located. The hotel will officially become Hotel Milo Santa Barbara on May 1st, but a new website showcasing the name, www.hotelmilosantabarbara.com, has already launched.

"This new name really speaks to the essence of the Independent Collection, which at its heart, is all

about the neighborhoods in which our hotels are located. Hotel Milo guests will have essential Santa Barbara experiences at their fingertips, such as the Urban Wine Trail, the Funk Zone and those beautiful white sand beaches," said Foiz Ahmed, vice president of the Independent Collection. "What has impressed me most about Hotel Oceana, and now Hotel Milo, is both the richness of the history and the vibrancy of the community."

In the spirit of the IC, the hotel's new name is drawn from Santa Barbara history. Milo Potter was not

only the city's first true hotelier, but was pivotal to the development of Santa Barbara as a city. In 1903, just two years after his arrival in what is now Santa Barbara, he opened Hotel Potter in the very same spot where the IC's newest hotel now sits. This large beachside resort attracted visitors from all over; especially those coming from L.A. Guests would check in for month-long stays and soon began to take a serious interest in the city of Santa Barbara. By the 1920s, guests started to permanently reside and create a real community where there was not one previously.

Dedicated to honoring the aspects that made each of the IC hotels a unique and classic staple to their

respective locales, Hotel Milo is a nod to the elements of Santa Barbara that make it such a coveted travel destination. Tapping into the local nostalgia for simpler times, Hotel Milo will be the embodiment of the city's luxurious, beach-friendly community. Guests are invited to explore the courtyard gardens, cycle along the beach, or simply enjoy a glass of wine from a local winery. Hotel Milo will receive additional streamlined enhancements to emphasize the more classic qualities of the property, similar to other hotels in the Collection, such as The Graham Georgetown, or The Boxer Boston. The IC seeks to uphold the qualities that made Hotel Oceana a classic, and Hotel Milo will do exactly that: bring back personality, charm, and whimsy to the hotel experience.

"With hotels in New York, Boston, Washington, D.C., Philadelphia and Miami, it's fantastic to be able to

add a bit of West Coast flair to the Collection," added Ahmed.
Related Brand

The Independent Collection

The Independent Collection is a growing collection of cultivated and intimate lifestyle hotels located in unique residential neighborhoods of gateway cities across the US. Founded in New York in Tribeca and then Brooklyn, it has grown to Boston's West End, Midtown Village in Philadelphia, Washington's Capitol Hill and Georgetown, and Miami's South Beach across the last five years.
brand information
Other Brands operated by Hersha Hospitality Management (HHM)
AC Hotels by Marriott
Candlewood Suites
Courtyard
DoubleTree by Hilton
Hampton by Hilton
Hilton Garden Inn
Hilton
Holiday Inn Express
Holiday Inn
Homewood Suites
Hyatt
Hyatt house
Hyatt Place
Residence Inn
Sheraton
Westin

About HHM

HHM operates 135 hotels across the United States. It provides turnkey hotel management, investment, and development services for independent hotels and leading brand affiliations through Marriott, Hilton, Hyatt, and Intercontinental Hotel Group. HHM's highly experienced team is accustomed to serving as a fiduciary to publicly traded companies, joint ventures, institutional real estate owners and private investors. Additional information on HHM can be found at hhmhospitality.com

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Meaghan Peeler
Phone: 215-238-1046
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