Swire Hotels To Open First Hotel In United States EAST, Miami
International Architecture Firm Arquitectonica To Create Modernist Atmosphere For Swire Hotels’ Third EAST Property Worldwide
Swire Hotels announces the 2015 opening of EAST, Miami at Brickell City Centre, Swire Properties Inc's $1.5 billion mixed-use development in Miami's Brickell downtown district. It will be the hotel group's first property in the United States and the third hotel under the EAST brand, after the successful openings of EAST, Hong Kong in Island East in 2010 and EAST, Beijing at INDIGO, Beijing in 2013.
robust due to their desire to secure a prime location in the tony Brickell market and due to the inclusion of luxury retail in our project," said Stephen Owens, president of Swire Properties Inc. "We were ultimately able to select from among ten upscale hotel brands in choosing Swire Hotels' EAST for our flag."
Brian Williams, managing director of Swire Hotels said, "We are very excited to beexpanding our portfolio to the United States with EAST, Miami. Our hotel aims to create different and surprising experiences that complement the lives of our guests and enhance their lifestyle. EAST is designed to meet the needs of travelers in Miami whilst complementing Brickell City Centre's offerings."
Designed by award-winning architecture firm Arquitectonica with interiors by New York-based ClodaghDesign, EAST, Miami will offer 263 rooms and 89 serviced apartments known as EAST Residences, essentially long-stay hotel rooms with kitchen and laundry facilities, amidst Brickell City Centre's over 5.4 million square feet. Meeting rooms, common areas, guest rooms, and serviced apartments boast beautifully modern décor.
Created for travelers looking for a contemporary, fun and relaxing place to stay, EAST, Miami willfeature a paperless arrival and departure experience and a one-stop front-desk Guest Experience team.
Swire Hotels will bring its award-winning skills to the restaurant and bar mix with dynamic pulsatingrestaurants and bars to be unveiled later. Alongside two restaurants, a poolside bar & lounge and a rooftop destination bar, there will be meeting rooms and banquet halls with bay views, an outdoor pool deck which can be used for private events that includes an outdoor and plunge pool, a 24-hour fitness center and wellness treatment rooms.
In addition to these amenities, travelers will enjoy the property's floor-to-ceiling windows, multi-controlpanel for blinds and mood lighting inside the rooms, complimentary Wi-Fi throughout the property and the largest average room size among hotels in Miami.
Swire Hotels recently announced the opening of The Temple House in Chengdu, China which will be thegroup's fifth hotel in Asia, following The Opposite House and EAST in Beijing and The Upper House and EAST in Hong Kong. The Upper House in Hong Kong has been named as a winner in the Top 25 Hotels in Asia and second out of 25 in the World in their respective categories in the 2014 TripAdvisor Travelers' Choice® awards. In the 12th year of the awards, the world's most outstanding properties were identified in the categories of Top Hotels, Bargain, B&Bs and Inns, Family, Luxury, Romance, and Small Hotels.
About Brickell City Centre
Brickell City Centre is a landmark $1.5 billion, 5.4 million square feet, mixed-use development indowntown Miami from Swire Properties Inc, one of South Florida's leading international developers of real estate known for its $1 billion master-planned development of Brickell Key. The project's first phase includes a luxury shopping center, two residential towers, a hotel with serviced apartments, a wellness center and a Class A office building. The project is LEED®-registered for Neighborhood Development – currently one of the largest in the U.S. Sustainability elements include the exclusive CLIMATE RIBBON™, and elevated trellis composed of steel, fabric and a continuous surface of glass that will connect all components of the development and create a comfortable microclimate for shoppers. As the largest private-sector project currently under construction in Miami, Brickell City Centre began vertical construction in 2013 and the first phase of completion is scheduled for the end of 2015. A second phase of construction will begin in the first quarter of 2016. More information is available at www.brickellcitycentre.com.
Sheila Donnelly & Associates
About Swire Hotels and Swire Restaurants
Swire Hotels has been created to manage soulfully individual hotels in Hong Kong, Mainland China and the USA, providing a characterful experience for well-traveled individually minded travelers who seek originality, style and personalized service. We create distinctive hotels with a sense of place that break with convention. The company"s first hotel, The Opposite House in Beijing, opened in 2008 and was followed by The Upper House, Hong Kong, and then by EAST, Hong Kong and EAST, Beijing. The Temple House in Chengdu is opened in July 2015 and EAST, Miami will open in 2016. A restaurant division was set up in 2013 to manage the company"s stand-alone restaurant operations. Our first restaurant Plat du Jour opened in November 2013 followed by Public and Ground Public in Quarry Bay. The Continental in Pacific Place opened in October 2014 and Mr & Mrs Fox in Taikoo Place in 2015. Our latest addition, the second Plat du Jour opened in Pacific Place in January 2016. More information is available at www.swirehotels.com.