Olery Report: Guest Experience In The Middle East
A report on the online reputation of hotels in the Middle East
leading provider of reputation management software for the leisure and hospitality industry, released a report on the online reputation of hotels in the Middle East. The impact of reviews on the operational global hospitality industry has tremendously increased over the last few years. More and more destinations are beginning to realize that in order to manage the reputation of the destination they should get more grip on the performance of the hospitality industry.
Arab Emirates as a destination based on the performance of their hotels. We were asked many times after the publication of this first report to follow-up with a more extensive report. The report shows that not only there is a fiers competition for being the best hotel in the respected country, but also that the competition destination wise is intense. Two years ago we saw that Dubai ranked second in the Emirates right after Abu Dhabi. Two years later Ras-al-Khaimah and Fujairah outperform Dubai. If destinations want to drive more tourism, assessing the performance of the hotels in the respected area is of vital importance, said Kim van den Wijngaard, CEO and co-founder of Olery.
The major highlights of the report are:
- Total number of reviews and average rating per country: Although the UAE had the most reviews in the last 12 months, Cyprus is the number 1 when it comes to guest experience.
- Number of reviews per hotel: The total amount of reviews in the Middle East grew by 264% in 2013. The average number of reviews for a hotel will be an estimated 155 in 2014.
- Accentuate the positive: While the performance on Cleanliness is for most of the countries one of their strong points data shows that the perception of Value (for money) can be a struggle.
- Top ranked hotels: What is the highest scoring hotel in the Middle East based on average review rating? The report ranks the top 15 hotels and the contribution of local and regional brands is high.
For more detailed information about the Olery Middle East hotel report, clickhere.
CPO & Co-founder
Olery (http://www.olery.com) helps turn guests into ambassadors. The company offers easy-to-use tools for the leisure and hospitality industry that provide insight into online reputation and social media presence by monitoring what is being said online, engaging with customers, and measuring satisfaction performance. The Olery suite of comprehensive web and data products for the leisure and hospitality industry intuitively turn real-time guest feedback, online reviews and social media feedback into actionable business intelligence that not only contribute to an improvement on service on a hotel level but can also be used for destination or city marketing purposes.
Our customers use Olery Feedback, Olery Reputation, Olery Reports and the Olery API"s to track the success of operational improvements, to increase quality guest feedback, to provide better customer service, to drive incremental revenue and to manage hotel star classification.