Sunway Hotels & Resorts Increases Direct Booking Opportunities with Pegasus Solutions’ OpenView Booking Engine at www.sunwayhotels.com

Sunway Hotels & Resorts has implemented Pegasus Solutions’ OpenView Internet booking engine for desktop and mobile at www.sunwayhotels.com. The Pegasus Connect+ Premium hotel client is now driving more direct online and mobile bookings for 10 of its hotels in Malaysia, Cambodia and Vietnam.

“Our brand draws inspiration from global travelers who seek efficiencies, varieties and uncompromised services,” said Mandy Chew, chief executive officer of Sunway International Hotels & Resorts. “As a Pegasus Connect+ Premium client, we have been enjoying those qualities with Pegasus connectivity along with its global sales and marketing support. Complementing that now is the OpenView Internet booking engine driving more direct booking opportunities through both our mobile and desktop sites.”

Sunway Hotels & Resorts’ four- and five-star hotels are available through Pegasus Connect+ under the “UI” chain code, and are also offered with rich visuals and seamless booking at www.sunwayhotels.com. Each hotel presents a distinct brand of service, personalized attention, and perceptive details that provide guests with a myriad of choices and experiences. The hotels include those in Malaysia, namely Sunway Resort Hotel & Spa – Kuala Lumpur, Pyramid Tower Hotel – Kuala Lumpur, Pyramid Suites & Studios - Kuala Lumpur, The Villas – Kuala Lumpur, Sunway Putra Hotel – Kuala Lumpur, The Banjaran Hotsprings Retreat – Ipoh, Perak, Sunway Hotel Georgetown and Sunway Hotel Seberang Jaya – Penang; as well as those in Cambodia and Vietnam, Sunway Hotel Phnom Penh and Sunway Hotel Hanoi respectively.

“Hotels like Sunway that optimize the desktop and mobile booking experience demonstrate a sophisticated understanding of hospitality,” said Rachel Grier, senior vice president of global sales, Asia and the Middle East for Pegasus Solutions. “They realize that selling hotel rooms is not a passive process, but an active strategy that requires effort and continued attention. In addition to being available globally with Pegasus Connect+ Premium, Sunway has also bolstered its unique online presence and experience.”

OpenView delivers a variety of impressive hotel images and detailed room information at www.sunwayhotels.com. The accommodating online and mobile shopping environments make it easy for guests to book Sunway Hotels & Resorts, which also leverages OpenView to generate incremental sales with dynamic pricing per room and selling of add-ons to a global audience.