Facebook Bans Incentivizing Likes: No More Fan-Gated Sweepstakes
On August 7, 2014, Facebook announced that they have changed their platform policies so brands can no longer incentivize users to like a Page. In layman's terms, you cannot have applications that show one set of content to non-fans, and another set of content to fans.
On August 7, 2014, Facebook announced that they have changed their platform policies so brands can no longer incentivize users to like a Page. In layman's terms, you cannot have applications that show one set of content to non-fans, and another set of content to fans.
For several years, fan-gating a sweepstakes (requiring a user to click the like button before the entry form is unlocked) has been an effective method of increasing new fans for a business. All existing applications will continue to work until November 5. However, no new applications will be able to have this functionality. While an immediate knee-jerk reaction for many brands and marketers is a gasp of horror followed by loud lamentation, take heart! There are several important short- and long-term impacts worth considering.
To find out how this Facebook change will impact your hotel business and how you can continue to leverage Facebook to boost your fan count, check out Milestone Insights.
About Milestone Inc
Milestone drives online discovery and customer acquisition for over 2,000 companies through an AI-native digital presence platform. Milestone's platform integrates a GEO-first CMS, AI Agents Platform, Generative Engine Optimization (GEO), Personalization Engine, AI Content Studio, Local Listings, Schema Manager, Analytics, and Performance Marketing services. Businesses across hospitality chains, management companies, and independent brands trust Milestone to enhance visibility and deliver engaging customer experiences.
Clients include leading brands such as Marriott, Choice Hotels, IHG, Velas Resorts, Preferred Hotels & Resorts, SeaWorld, and Sun Outdoors. Milestone powers over 300 million annual website visits, 540 million schema-powered content clicks, and 3.7 billion local searches. Recognized by Forrester, G2, the Adrian Awards, and the US Search Awards, Milestone is consistently ranked among the top MarTech platforms. Learn more at www.milestoneinternet.com.