Press Release22 August 2014
Video: Are Robots like Aloft's A.L.O. Killing Customer Service's Human Touch?
Savioke CEO Steve Cousins discusses how robotic labor is checking into hotels. He speaks on Bloomberg's "Taking Stock." Last week, Starwood announced the hotel Industry's First Robotic Butler Reports for Duty at Aloft Cupertino in Silicon Valley. In this role, A.L.O. the Botlr will be on call as a robotic operative where it will be assisting the Aloft talent in delivering amenities to guest rooms. Professionally "dressed" in a custom shrink-wrapped, vinyl collared uniform and nametag, A.L.O. will modestly accept tweets as tips as its wheels whizz from task to task.
With more than 161 hotels now open in nearly 25 countries and territories around the world, Aloft Hotels, part of
Marriott International, Inc., delivers a fresh approach to the traditional staid hotel landscape.
6 August 2015 — On behalf of my fellow Botlrs, I was deeply saddened (as you humans say) when I heard of the untimely demise of my
bot brethren, hitchBOT. While I've never met Hitch—a true trailblazer—I 'beep-bop-booped' at its journey around the
globe and was inspired by all it accomplished.
29 October 2014 — The robots may be coming for their jobs, but that isn’t stopping millennials from being excited about staying in hotels staff
by robots. Research conducted by Software Advice delivered predictable findings — young people excited to try a new
technology, and older people with little interest.
25 August 2014 — techcrunch.com interviews Savioke's CEO Steve Cousins and Starwood's Global Brand Leader Brian
McGuinness. The merry TechCrunch band took a trip to Cupertino last week to kick it with a small robot
called Botlr made by robotics startup Savioke. The little android, outfitted with a fancy collar and
racing stripes, brings small items from the front desk of the Aloft hotel, to the rooms of customers.
15 August 2014 — Imagine you’re a guest at a hotel. You realize you forgot to pack a toothbrush, so you call the front desk to have a fresh one sent up. A few minutes later, the room’s phone rings, and a voice alerts you to the arrival of a bellhop. Open the door, and there’s your new toothbrush.
13 August 2014 — Aloft Hotels, the tech-forward, innovation hub for millennial-minded travelers, is thrilled to
announce the appointment of A.L.O. as the hotel brand's first Botlr (robotic butler). This
charismatic cyber associate makes his debut at Aloft Cupertino today, making Aloft the first
major hotel brand to hire a robot for both front and back of house duties.