How to Allocate for Digital Marketing in 2015 [Educational Session]
2014 was a big year in search, with Google pushing out updates such as Panda 4.0 and Pigeon Updates. It can be challenging to keep up with the latest trends, especially in the fast evolving world of digital marketing. As we come close to the end of 2014, now is the perfect time for hotel marketers and ecommerce managers to start thinking of the year ahead. Join Milestone's Sr.
Event: HSMAI Digital Marketing Webinar
Date and Time: Monday, September 15 at 2:00 – 3:00 PM Eastern
Session: New Year, New Budget: How to Allocate for Digital Marketing in 2015
2014 was a big year in search, with Google pushing out updates such as Panda 4.0 and Pigeon Updates. It can be challenging to keep up with the latest trends, especially in the fast evolving world of digital marketing. As we come close to the end of 2014, now is the perfect time for hotel marketers and ecommerce managers to start thinking of the year ahead. Join Milestone's Sr. VP of Sales as he joins a select panel of experts as they reflect on the hits and misses of the current year, what they predict will happen in 2015, and discuss what digital marketing strategies hotels should budget for in the coming year for continued online success. In this webinar session, topics include:
- The breakout trends of 2014
- The continued evolution of key digital marketing trends
- What's new on the horizon for 2015
- Where the smart money is being allocated in 2015 budgets
- Real case studies
Session Speakers
- Stephen Fitzgerald, Senior Vice President, Sales, Milestone
- Michael Bennett, VP of Marketing, KSL Resorts
- Matthew Clyde, Owner, Ideas Collide Inc
- Moderator: Tim Peter, Tim Peter & Associates
For more information about this session, or to register, click here.
About Milestone Inc
Milestone drives online discovery and customer acquisition for over 2,000 companies through an AI-native digital presence platform. Milestone's platform integrates a GEO-first CMS, AI Agents Platform, Generative Engine Optimization (GEO), Personalization Engine, AI Content Studio, Local Listings, Schema Manager, Analytics, and Performance Marketing services. Businesses across hospitality chains, management companies, and independent brands trust Milestone to enhance visibility and deliver engaging customer experiences.
Clients include leading brands such as Marriott, Choice Hotels, IHG, Velas Resorts, Preferred Hotels & Resorts, SeaWorld, and Sun Outdoors. Milestone powers over 300 million annual website visits, 540 million schema-powered content clicks, and 3.7 billion local searches. Recognized by Forrester, G2, the Adrian Awards, and the US Search Awards, Milestone is consistently ranked among the top MarTech platforms. Learn more at www.milestoneinternet.com.