Italy’s Royal Group Launches New Hotel Distribution Strategy With Trust International

Italy-based Royal Group has partnered with Trust International to implement its new global distribution strategy. Royal Group's hotels in the most beautiful cities of Italy - Roma, Sorrento, Napoli and Capri - are utilizing the Trust technology in their own reservation offices and on Royal Group's website to provide their guests with feature-rich information and direct, real-time access to rates, availability and descriptive content for their properties.

Royal Group has also implemented Trust's central reservation system (CRS) yourVoyager interfaced with the Protel property management system (PMS) to connect the hotels to the global distribution systems (GDS) and online travel agencies (OTA). Via the new Trust|iCRO module, the reservation office software for which is implemented in the reservation offices of the group, the agents can access all hotel data and rich media, as well as information on corporate rates for all properties of the group.

"The implementation of the Trust|iCRO software makes life so much easier for our reservation agents, as they have all the information on hand when consulting with potential guests," said Andrea di Lauro, Royal Group Corporate Revenue Manager. "Easy-to-use, with multi-media information and last room availability, it is the perfect tool to assist our customers and start the positive experience we want to provide even before the guest checks into one of our hotels. Trust's booking technology for our website has the same rich features to streamline our booking process and make it easier for guests to get the most accurate rates and availability to complete their bookings."

Andrea di Lauro added, "Trust's product offering is touching every area of our distribution process with products and services that make it easier to do our job and focus on enhancing the guest experience. This was a key factor in choosing them as our distribution partner and we can report that the implementation has been seamless. We are very much looking forward to the positive results of our cooperation with Trust which will definitively result in greater customer satisfaction and increased revenue."

"We are proud of being chosen by Royal Group Hotels & Resorts. Trust International has been experiencing rapid growth in multiple markets, and the addition of a high-end brand such as the Royal Group is yet another clear confirmation of Trust´s commitment to the close cooperation we have with our customers. It is a corner stone of our service that helps luxury brands to grow their business by implementing our latest technologies to increase sales and average daily rate," said Richard Wiegmann, Managing Director of Trust International.

Mr. Wiegmann noted, "We do whatever it takes to help our clients improve their service and profitability. For many of our customers, in Southern Europe and Japan for example, voice reservations are still very important to their luxury travel business. Additionally, we are one of the few centralised reservation systems that are fully up to speed with the GDSs' product range as well as on the entire scope of content they provide to travel agents and OTAs. Our excellent relationships with all distribution partners helps us push the boundaries in the industry to provide our hotelier clients with a competitive advantage that positively impacts their bottom lines."

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Media Contacts:

For The Americas

Julie Shepherd, Accentuate PR

• Tel +1 815 479 1833 –[email protected]
• Christiane Seelgen, Trust International
• Tel.+49 69 664 089 1503 –[email protected]