Website Design and Search Engine Optimization for a Best Western Hotel [Case Study]
Milestone designed a hotel website and partnered it with search optimization and internet marketing strategies for a Best Western branded property and the results have been amazing!
Milestone designed a hotel website and partnered it with search optimization and internet marketing strategies for a Best Western branded property and the results have been amazing!
Hotel Name: Best Western Island Palms
URL: http://www.islandpalms.com/
Site Live Date: October 22, 2013
Hotel and Website Design Background:
Best Western Island Palms is a boutique property located in San Diego's Shelter Island. The property needed to update their website with the goal of enhancing its hotel search engine optimization, drive quality website traffic, and increase direct online bookings for the hotel.
Milestone's Hotel Internet Marketing Strategy:
- Develop a visually appealing hotel website design following the latest search engine optimization trends,
- Integrate key conversion features to improve conversion rates and drive more travelers to the hotel's booking engine,
- Create compelling content and integrate hotel social media sharing features to encourage visitor engagement,
- Integrate UGC features, such as ratings and reviews, to drive fresh website content for the hotel,
- Implement a well-defined hotel internet marketing strategy complete with organic, local, and paid search marketing.
Find out the results of this hotel internet marketing strategy here.
About Milestone Inc
Milestone drives online discovery and customer acquisition for over 2,000 companies through an AI-native digital presence platform. Milestone's platform integrates a GEO-first CMS, AI Agents Platform, Generative Engine Optimization (GEO), Personalization Engine, AI Content Studio, Local Listings, Schema Manager, Analytics, and Performance Marketing services. Businesses across hospitality chains, management companies, and independent brands trust Milestone to enhance visibility and deliver engaging customer experiences.
Clients include leading brands such as Marriott, Choice Hotels, IHG, Velas Resorts, Preferred Hotels & Resorts, SeaWorld, and Sun Outdoors. Milestone powers over 300 million annual website visits, 540 million schema-powered content clicks, and 3.7 billion local searches. Recognized by Forrester, G2, the Adrian Awards, and the US Search Awards, Milestone is consistently ranked among the top MarTech platforms. Learn more at www.milestoneinternet.com.