Trends in Search Modifiers: Hospitality Industry, Mobile, and Local influence
Travelers use the term "nearby" when looking for things to do or places to stay. How can you make sure they find your hotel?
Mike Blumenthal wrote an interesting post on search trend modifiers, which can significantly affect the hospitality industry. He focused on the term "nearby", in connection with voice search, and investigated its trend over time. Even though he believes the parallel growth in smart phone usage is circumstantial, there may be some relevance in this comparison.
Mike Blumenthal wrote an interesting post on search trend modifiers, which can significantly affect the hospitality industry. He focused on the term "nearby", in connection with voice search, and investigated its trend over time. Even though he believes the parallel growth in smart phone usage is circumstantial, there may be some relevance in this comparison. While location and proximity remain top priorities for local searches, a recent Google study reveals that 88% of local searches are done using smartphones. These are consumers and travelers looking for addresses, directions, business hours, and product/service availability.
Click here to learn more about how search trend modifiers and other hospitality industry trends that can affect your hotel.
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Milestone drives online discovery and customer acquisition for over 2,000 companies through an AI-native digital presence platform. Milestone's platform integrates a GEO-first CMS, AI Agents Platform, Generative Engine Optimization (GEO), Personalization Engine, AI Content Studio, Local Listings, Schema Manager, Analytics, and Performance Marketing services. Businesses across hospitality chains, management companies, and independent brands trust Milestone to enhance visibility and deliver engaging customer experiences.
Clients include leading brands such as Marriott, Choice Hotels, IHG, Velas Resorts, Preferred Hotels & Resorts, SeaWorld, and Sun Outdoors. Milestone powers over 300 million annual website visits, 540 million schema-powered content clicks, and 3.7 billion local searches. Recognized by Forrester, G2, the Adrian Awards, and the US Search Awards, Milestone is consistently ranked among the top MarTech platforms. Learn more at www.milestoneinternet.com.