Google Continues to Roll Out Panda 4.1 Algorithm Update – How Will It Affect The Hospitality Industry?
IThis past September, Google pushed the last Panda update, which Search Engine Land has dubbed "Panda 4.1" due to it being a "small" iteration vs. a major update. The announcement was originally broadcast by Google's Webmaster Trends Analyst, Pierre Far via Google+ post. Four months in, and the search engine giant is still rolling out the update. It's a slow process and sites that weren't affected in it's initial roll out, will start to see...
The update is focused on helping out small to medium-sized sites, and we see hotels with independent websites that provide original, relevant, high-quality content will see the greatest benefit from this update as it gives them a fighting chance against bigger sites such as brand.com and OTAs. On the flip side, sites that ignore webmaster guidelines and contain borrowed or thin content (100 words or less) will get penalized.
To read the full article and get Milestone's list of how hotels can benefit from Google's Panda 4.1 algo update, go to Milestone Insights.