[Webinar Recap] Clicks, Channels, and Customers – PPC for Hotels
This webinar covers the basis of a successful paid marketing campaign including how much of your marketing budget to allocate to paid search, which platforms and channels to focus on, and what you need to know and ask your paid search agency
This webinar covers the basis of a successful hotel paid search campaign including how much of your marketing budget to allocate to paid search, which platforms and channels to focus on, and what you need to know and ask your paid search agency.
This webinar covers the basis of a successful hotel paid search campaign including how much of your marketing budget to allocate to paid search, which platforms and channels to focus on, and what you need to know and ask your paid search agency.
Key Highlights from the Paid Search for Hotels Webinar:
- Digital marketing is growing 2-3X as fast as total marketing.
- Hotels are spending an average of 6-9% of total revenues on marketing initiatives.
- On hotel digital marketing spend, 25-35% is used on paid search.
- 60% of the world's population is now using a mobile device; mobile adspend is estimated to reach $35.5B in 2015 and $60B in 2017.
- Consumers exposed to brand's social media content are 2.8X more likely to search using branded terms.
- The most important thing you can do with your paid search campaign is to bid on your brand name or brand terms.
TO VIEW THE HOTEL PAID SEARCH MARKETING WEBINAR RECORDING CLICK HERE:
About Milestone Inc
Milestone drives online discovery and customer acquisition for over 2,000 companies through an AI-native digital presence platform. Milestone's platform integrates a GEO-first CMS, AI Agents Platform, Generative Engine Optimization (GEO), Personalization Engine, AI Content Studio, Local Listings, Schema Manager, Analytics, and Performance Marketing services. Businesses across hospitality chains, management companies, and independent brands trust Milestone to enhance visibility and deliver engaging customer experiences.
Clients include leading brands such as Marriott, Choice Hotels, IHG, Velas Resorts, Preferred Hotels & Resorts, SeaWorld, and Sun Outdoors. Milestone powers over 300 million annual website visits, 540 million schema-powered content clicks, and 3.7 billion local searches. Recognized by Forrester, G2, the Adrian Awards, and the US Search Awards, Milestone is consistently ranked among the top MarTech platforms. Learn more at www.milestoneinternet.com.