From left to right: • Mr. Takashi Hagiwara – General Manager, Business Strategy Department (Hotel Development), Prince Hotels, Inc. • Mr. Kiyohisa Tokunaga – Corporate Administrator, Director Sales Department, Prince Hotels, Inc. • Mr. Koga Shinobu – Japanese Centre Director, Dusit International • Mr. Masanori Kobayashi – President, Prince Hotels, Inc. • Mr. Chanin Donavanik – Managing Director and Chief Executive Officer, Dusit International • Mr0 Stan Brown – Executive Vice President, Prince Hotels, Inc. • Mr. Victor Osumi – General Manager, Corporate Planning Division Business Strategy Dept.Ⅱ, Seibu Holdings Inc. — Photo by Dusit

Distinguished Asian hospitality groups Dusit International and Prince Hotels (Japan) have entered into a strategic partnership that positions both companies to expand their reach in the region and beyond.

The partnership takes the form of a marketing alliance, formalised by the signing of a memorandum of understanding on 17 February 2015 at the Dusit Thani Bangkok hotel in Thailand. The alliance allows for the companies to leverage on each other's local expertise, as well as sales & marketing resources, to create opportunities for cross-selling, marketing and promotions.

This partnership demonstrates Dusit's growing commitment to the Japanese market, which ranks amongst the top 3 inbound geographic source markets both to Thailand as well as to Dusit Hotels and Resorts. Recognising the significance of this market, in 2002, Dusit established a Japanese Centre within its Bangkok headquarters, followed by the opening of a Regional Sales Office in Tokyo in 2013.

Prince Hotels is Japan's largest hotel chain, operating 51 hotels across Japan, China, Taiwan, Malaysia and Hawaii, U.S.A. Prince Hotels also comprises a golf and ski resort business with a further 28 golf courses and 10 ski resorts currently in operation. Thailand ranks amongst the top 5 inbound source markets for Japan, as well as for Prince Hotels.

"We are extremely happy to have reached this agreement on a marketing alliance with Dusit International," said Mr Masanori Kobayashi, President of Prince Hotels, Inc. "We expect that the synergies between Dusit, a company that delivers the 'Gracious Hospitality' of Thailand, and Prince Hotels which fosters the spirit of Japanese 'omotenashi' hospitality, will successfully enhance international awareness of both brands."

On the signing, Khun Chanin Donavanik, Managing Director and CEO of Dusit International said, "We are pleased to enter into his partnership with Prince Hotels as Japan is a key feeder market for Dusit across the group. This is especially significant as we prepare to launch our highly anticipated Dusit Thani Guam Resort in Q2, the tallest building on the island and the newest resort to open since 1999. Being home grown hospitality brands who share common core values of Asian hospitality, this mutually beneficial alliance enables us to strengthen our brand presence as well our international footprints. I am confident this partnership will be successfully rewarding for many years to come."

About Prince Hotels

Prince Hotels, Inc. is one of Japan's leading hotel and leisure companies, as well as the core company of Seibu Group. Under its three main brands The Prince, Grand Prince Hotel and Prince Hotel, the company operates 43 hotels in cities and resort areas throughout Japan including Tokyo, Kyoto, Hiroshima, Karuizawa, Hakone, Sapporo and Furano, where it specializes in providing its unique brand of Japanese "omotenashi hospitality spirit and techniques."

In addition to hotels, the company also operates a variety of other unique leisure facilities in Japan including 28 golf courses, 10 ski resorts, onsen hot springs, tennis courts, movie theaters and aquariums. The company also operates hotels, golf courses and ski resorts overseas in Hawaii, China, Taiwan and Malaysia with sales offices in major cities including Honolulu, Los Angeles, Paris, Singapore, Shanghai, Taipei and Bangkok. For more information, please visit www.princehotels.co.jp

About Dusit Hotels and Resorts

Dusit Hotels and Resorts is the hotel arm of Dusit International, one of Thailand's leading hotel and property development companies. With a heartfelt belief and commitment to introducing Thai-inspired gracious hospitality to the world, Dusit Hotels and Resorts offers guests a uniquely special stay in high-style surroundings and a personalised approach to service. The group's portfolio of hotels, resorts and luxury villas includes approximately 300 properties operating under a total of eight brands (Devarana – Dusit Retreats, Dusit Thani, Dusit Suites, Dusit Collection, dusitD2, Dusit Princess, ASAI Hotels, and Elite Havens) across 18 countries worldwide.

For more information, please visit dusit.com.

About Dusit International

Established in 1948, Dusit International or Dusit Thani Public Company Limited (DUSIT) is a leading hospitality group listed on the Stock Exchange of Thailand. Its operations comprise five distinct yet complementary business units: Dusit Hotels and Resorts, Dusit Hospitality Education, Dusit Foods, Dusit Estate, and Hospitality-Related Services.

Dusit International's diversified investments in real estate development, hospitality-related services, and the food sector are part of its long-term strategy for sustainable growth, which focuses on three key areas: balance, expansion and diversification.

For more information, please visit dusit-international.com.

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