HotelAuthority.com - Were the Online Travel Agencies Framed?
Report concludes cost of average hotel franchise is 7.7 x the cost of all OTAs combined
For over ten years, OTA (online travel agency) giants such as Expedia, Priceline and Booking.com have been attacked by hotel franchise chains for being too expensive. A report filed today by hotelauthority.com asks if it is possible the OTAs have been framed. The report suggests that franchise chains such as Wyndham, Choice, Accor and IHG have used OTA costs to divert attention from franchise fees.
For over ten years, OTA (online travel agency) giants such as Expedia, Priceline and Booking.com have been attacked by hotel franchise chains for being too expensive.
A report filed today by www.hotelauthority.com asks if it is possible the OTAs have been framed. The report suggests that franchise chains such as Wyndham, Choice, Accor and IHG have used OTA costs to divert attention from franchise fees.
Comparing the costs of several sources of business, ranging from travel agents, OTAs, AAA, tour buses, the HotelAuthority.com report concludes that the cost of the average Wyndham or Choice franchise is 7.7 x or 767% over the cost of all OTAs combined.
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