How to Drive, Capture, and Convert Demand with Integrated Revenue Generation Processes

An analysis of the importance of the direct channel in the hospitality industry and what hotels and resorts can do to leverage the opportunities.

The direct sales channel is stronger today than ever and is becoming more and more the focus of independent hotels and resorts around the world. The rapid expansion in mobile phone use is also driving direct channel revenue. Marchex Institute reports, "Travelers want to use their mobile phone to find, book, and manage travel. Call data presents a new opportunity for travel companies to respond to consumers with an experience that is...