Proxce, Inc. was the big winner of the Innovator Spotlight Award hosted by The Next Big Thing Travel & Hospitality Technology. Proxce's proprietary Proximity Identity Manager (PIM) technology uses BLE/iBeacons and geofence to provide automated mobile check-in and keyless entry services to the hospitality industry.

The Innovator Spotlight award recognizes pioneering companies that contribute advancements in technology that drive change and increased value for the industry. Proxce received top honors for its real-time guest identification system to enable hotels to offer a wide range of services including mobile check-in, keyless entry to rooms, and mobile concierge. PIM notifies you with your assigned room number as soon as you arrive at the lobby - in real time. You can review the room information and accept the room or request for a change right from your smartphone. You can then pick up your room keys from guest services or walk up to your room directly.

The industry expert panel of judges commented: "Proxce has addressed an emerging demand for mobile services and offers a simple, innovative product that is affordable and easy to adopt for any property. It is a smart solution that merits everyone's attention."

With a growing number of millennials and tech-savvy travelers, hotels are finding that a truly personal guest experience comes from empowering guests to control every aspect of their stay and engaging with hotel staff on a mobile device and in person. Travelers want the option to skip the front desk and check-in through their smart phones when they arrive. Currently, large chains like Starwood, Hyatt, and Marriott spend millions of dollars to enable mobile services in their hotels. Proxce allows hotels to implement a similar system for a fraction of the cost. Proxce's system can integrate with a hotel's existing mobile app or provide branded mobile interface through Proxce's app that guests can download to their smartphone. PIM uses state-of-the-art security measures when handling sensitive personal information that is fully encrypted and securely stored.

"Proximity based identity management and mobile check-in can be a powerful tool for hoteliers,' says founder and CEO of Proxce, Madhu Madhusudhanan. "Going mobile is the wave of the future, and our guest engagement solution is designed to help hotels of any size compete against the major brands."

One of the biggest challenges that hotels face today is managing their cumbersome IT infrastructure. It is a complex mix of a wide variety of systems including property management systems, locks, and interfaces that have become difficult to maintain over the years. Proxce has designed an innovative solution that will allow any hotel, large or small, to assess mobile check-in for a nominal investment. The platform works with minimal integration to property management systems, therefore, saving time and money in installation and set-up. Once the hotels evaluate the solution and understand its use specific to their property, they can then work with Proxce for a more advanced integration with additional features.

"At Proxce, we allow hotels to evaluate our solution at an affordable price," adds Madhu. "We know that once hoteliers see the initial results, it will become easy for them to justify the further investment in additional features and integration."

The Silicon Valley startup led by entrepreneur and engineer Madhu Madhusudhanan boasts an impressive team with a diverse range of academic and industry experience from Fortune 500 companies.

To learn more, visit www.proxce.com or watch the video at http://youtu.be/3Oo847G2pm0. For more on pricing, please contact [email protected].

The Next Big Thing Travel & Hospitality Technology is a fast-moving look at the disruptive technologies that are pushing the travel and hospitality industry into the future. It is a dynamic, engaging trend spotting resource for entrepreneurs and business leaders to keep up with expanding knowledge to stay relevant. All those who are interested in entering products or services for the next Innovator Spotlight to be announced at HITEC 2015 should visit: http://www.nbtworld.com/apply-for-spotlight. To submit news, press releases, events, and other content, please go to http://www.nbtworld.com/submit.

Mimi Mortezai