Accor accelerates its digital strategy by taking over FASTBOOKING
Accor today announces the take-over of FASTBOOKING, a digital services provider for the hotel industry. A French company founded in 2000, FASTBOOKING provides daily support to nearly 4,000 hotels worldwide. Its key areas of expertise are hotel website development, distribution channel management solutions, digital marketing campaign management, revenue management optimization tools and competitive intelligence.
FASTBOOKING will continue to deliver innovative solutions designed to improve the performance and visibility of its clients, while operating independently within Accor. The confidentiality of data relating to FASTBOOKING's client hotels will be fully preserved. At the same time, the expertise of FASTBOOKING's teams will broaden the range of services that Accor can offer to its hotels.
"The take-over of FASTBOOKING will help speed up the implementation of our digital strategy," said Sébastien Bazin, Chairman and Chief Executive Officer of Accor. "Following the acquisition of Wipolo last October, this new transaction enables us to further expand our capabilities and strengthen our digital expertise for the benefit of our hotels. While maintaining its independence, FASTBOOKING will now enjoy the support of a global leader capable of providing the resources it needs to make the most of its enormous potential, so that it can continue to innovate for an even larger client base."
"Accor's investment in FASTBOOKING marks the beginning of a new phase in our development," said FASTBOOKING Chairman and Chief Executive Officer Jean-Gérard Galvez. "It is also a sign of recognition for the incredible work done by our teams, who have spent the past few months redesigning our solutions to make them even more innovative and efficient."
About Accor, a world-leading hospitality group
Accor is a world-leading hospitality group offering stays and experiences across more than 110 countries with over 5,600 hotels and resorts, 10,000 bars & restaurants, wellness facilities and flexible workspaces. The Group has one of the industry's most diverse hospitality ecosystems, encompassing around 45 hotel brands from luxury to economy, as well as Lifestyle with Ennismore. ALL, the booking platform and loyalty program embodies the Accor promise during and beyond the hotel stay and gives its members access to unique experiences. Accor is focused on driving positive action through business ethics, responsible tourism, environmental sustainability, community engagement, diversity, and inclusivity. Accor's mission is reflected in the Group's purpose: Pioneering the art of responsible hospitality, connecting cultures, with heartfelt care. Founded in 1967, Accor SA is headquartered in France. Included in the CAC 40 index, the Group is publicly listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACCYY) in the United States. For more information, please visit group.accor.com or follow us on X, Facebook, LinkedIn, Instagram and TikTok.