HotStats UK Chain Hotels Market Review – April 2015
London continues to lag behind the UK Provinces
In April, London hotels posted negative results with a decrease in gross operating profit per available room (GOPPAR) mainly driven by rooms revenues. On the other hand, the UK Provinces once again recorded positive year-on-year movements across all key performance indicators, according to the latest data from HotStats.
Hotels in the North West of the country achieved a combined uplift in occupancy of 1.9 percentage points and in average room rate (ARR) of 4.0% resulting in an increase of 6.7% in revenue per available room (RevPAR) to £57.51. However mixed performances were recorded in non-rooms revenues, which softened total revenue per available room (TRevPAR) levels to a growth of 3.6% to £103.22.
Hoteliers also managed to reduce payroll by 0.1 percentage points to 31.5% which delivered a 4.9% surge in departmental operating profit per available room (DOPPAR) compared to the same period last year. Despite overheads per available room climbing by 2.4%, GOPPAR shot up by 7.2% delivering a gross operating profit conversion of 29.0% for the month.
Hotels in Cardiff grow top and bottom-line…
Cardiff hotels experienced positive year-on-year comparisons across all key performance indicators in the month of April, with TRevPAR and GOPPAR increasing by 11.0% and 32.4% respectively, according to the latest HotStats.
Significant growth was recorded in both occupancy (+3.1 percentage points) and ARR (+10.1%) leading to a 14.7% jump in RevPAR. Further supported by similar improvements in non-rooms departments and most notably with an increase in meeting room hire (+24.6%), TRevPAR grew by 11.0% to £107.12. Despite surges in operating costs and overheads per available room (+8.4%), efficient payroll management (to 33.2% from 35.4%) helped to convert revenue gains into a 19.4% increase in DOPPAR, and GOPPAR went up by 32.4% to £29.34.
…As well as in Glasgow
Glasgow hotels also recorded a strong April with TRevPAR and GOPPAR levels rising by 10.6% and 32.6% respectively, according to the latest data from HotStats.
With an uplift in both occupancy (+1.1 percentage points to 81.0%) and ARR (+12.9% to £77.11), hoteliers in Scotland's largest city experienced a RevPAR growth of 14.5%. Mixed performances were recorded in ancillary departments and TRevPAR went up by only 10.6%. Efficient cost control and reduced payroll (-3.4 percentage points) however led to a 17.5% DOPPAR increase and as a result GOPPAR climbed by 32.6% to £33.76, compared to the same period last year.
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