Choice Celebrates Opening of First Cambria hotel in New York City

New upscale hotel for business and leisure travelers opens in Chelsea neighborhood

Choice Hotels International, Inc. (NYSE: CHH), one of the world's largest hotel companies, celebrated the grand opening of the new Cambria hotel & suites in New York City's Chelsea neighborhood. Owned by We Care Trading Co. Ltd and operated by Concord Hospitality, Cambria hotel & suites New York - Chelsea is located at 123 West 28th Street and sits in the middle of the eclectic Flower District, which is brought to life in the hotel's design and...

Choice Hotels International, Inc. (NYSE: CHH), one of the world's largest hotel companies, celebrated the grand opening of the new Cambria hotel & suites in New York City's Chelsea neighborhood. Owned by We Care Trading Co. Ltd and operated by Concord Hospitality, Cambria hotel & suites New York - Chelsea is located at 123 West 28th Street and sits in the middle of the eclectic Flower District, which is brought to life in the hotel's design and decor.

The neighborhood inspiration was highlighted in last night's garden party-themed grand opening celebration. Guests were treated to flower-inspired signature cocktails and fresh local fare, took exclusive tours of the property, and mingled with key leaders in the hospitality industry, including Steve Joyce, President and CEO of Choice Hotels, Michael Murphy, SVP of Upscale Brands at Choice Hotels, Mark Laport, CEO of Concord Hospitality, and property owner, Rob Chun. The event was also attended by Andrea Fasano, Choice Hotel's Ultimate People Person, who is currently out on the road representing Choice and creating meaningful, in-person connections all over the United States this summer.

"New York City is one of the liveliest, most beautiful, bustling cities in the world and we're thrilled to introduce the Cambria brand to business and leisure travelers visiting the Big Apple," says Steve Joyce, President and CEO, Choice Hotels International. "With companies like Google, Goldman Sachs, Spotify and American Express nearby, we are able to give travelers something that is often hard to find in New York – stylish, affordable lodging with upscale service."

Within walking distance of Penn Station, Madison Square Garden, Macy's Herald Square, the Empire State Building and Times Square, the 135 room hotel offers sleek, modern rooms in one of the city's hippest neighborhoods. Guests can also enjoy the property's Social Circle™ Bistro Restaurant, open morning and night serving a locally inspired menu and craft beer, or they can enjoy a drink on the rooftop lounge which showcases amazing downtown views all the way to the World Trade Center. In addition, business travelers can utilize the property's business center and meeting rooms, which are perfect for accommodating conferences and banquets.

"We're excited to operate this hotel for We Care Ltd. and Choice Hotels, and to make our mark on the unique Chelsea market," said Mark Laport, CEO of Concord Hospitality. "At Concord, we're constantly looking for opportunities to grow in top-tier, urban markets. Given the success in opening our Cambria hotel & suites Washington, D.C. last year, we're thrilled to be involved in this hotel as a second New York City Cambria is coming this fall in Times Square."

The Cambria hotel & suites New York - Chelsea is accepting reservations now. Visit www.cambriahotelsandsuites.com to book your next stay and connect with Choice Hotels on Facebook.

About Concord Hospitality
Concord Hospitality Enterprises Company, an award-winning hotel management and development company based in Raleigh, N.C., manages over 90 hotels offering more than 11,500 guest rooms in 22 states and two Canadian provinces. The company operates hotels and resorts under such well-known industry elite brands as Marriott, Hilton, Hyatt, Starwood, and Choice Hotels, as well as select independent boutique hotels. Formed in 1985, Concord recently was listed as one of the nation's top management companies in the nation by independent sources, and recently won Marriott's elite Partnership Circle award for the eighth time. Concord properties are some of the most awarded hotels in the country, having won nearly 100 top honors in the past two years alone. For more information, visit www.concordhotels.com.

About Choice Hotels®

Choice Hotels International, Inc. (NYSE: CHH) is one of the largest lodging franchisors in the world, with more than 7,500 hotels representing nearly 650,000 rooms in 46 countries and territories. Its portfolio of 22 brands includes full-service upper upscale, midscale, extended stay, and economy properties. For more information, visit choicehotels.com.

Forward-Looking Statements
This communication includes "forward-looking statements" about future events, including anticipated development and hotel openings. Such statements are subject to numerous risks and uncertainties, including construction delays, availability and cost of financing and the other "Risk Factors" described in our Annual Report on Form 10-K and our Quarterly Reports on Form 10-Q, any of which could cause actual results to be materially different from our expectations.

Addendum
This is not an offering. No offer or sale of a franchise will be made except by a Franchise Disclosure Document first filed and registered with applicable state authorities. A copy of the Franchise Disclosure Document can be obtained through contacting Choice Hotels International at 915 Meeting St Ste 600, North Bethesda, MD 20852, email: [email protected].

Development Development USA & Canada United States New York New York

Choice Hotels International, Inc. (NYSE: CHH) is one of the largest lodging franchisors in the world, with over 7,500 hotels, representing more than 650,000 rooms, in 46 countries and territories. A wide-ranging portfolio of 22 brands, from full-service upper upscale properties to midscale, extended stay, and economy enables Choice® to meet travelers' needs in more places and for more occasions while driving more value for franchise owners and...

The Cambria Hotels brand is designed for the modern traveler, offering guests a distinct experience with simple, guilt-free indulgences allowing them to treat themselves while on the road. Properties feature compelling design inspired by the location, spacious and comfortable rooms, flexible meeting space, and local, freshly prepared food and craft beer. Cambria Hotels is rapidly expanding in major U.S.