Hospitality Financial and Technology Professionals Partners with China Hospitality Technology Alliance
With great excitement, USA-headquartered Hospitality Financial and Technology Professionals (HFTP®) has announced an extended partnership with the China Hospitality Technology Alliance(CHTA) for the purpose of furthering each association's resources used to educate and certify hospitality technology professionals. The partnership between HFTP and CHTA is the latest step in HFTP's long-term plan to fully expand across the globe.
AUSTIN, TEXAS -- With great excitement, USA-headquartered Hospitality Financial and Technology Professionals (HFTP®) has announced an extended partnership with the China Hospitality Technology Alliance(CHTA) for the purpose of furthering each association's resources used to educate and certify hospitality technology professionals. The partnership between HFTP and CHTA is the latest step in HFTP's long-term plan to fully expand across the globe.
"HFTP is grateful to partner with an amazing association such as CHTA," explains HFTP CEO, Frank Wolfe, CAE. "By working together, both associations will be able to fully realize the goals we have set before ourselves. It is HFTP's hope that CHTA members will take full advantage of the many resources, education and certification opportunities, and research that HFTP has to offer."
Perhaps the most exciting element of the partnership, CHTA will jointly develop an additional localized hospitality technology certificate that would be a precursor to the Certified Hospitality Technology Professional (CHTP) certification offered by HFTP. To date, the CHTP program has certified numerous individuals dedicated to the advancement of both hospitality and technology.
Additionally, the partnership between HFTP and CHTA ensures the visibility of both associations at various industry events. Event attendees will greatly benefit from the partnership as they will be able to meet with representatives from CHTA at HFTP's Hospitality Industry Technology Exposition & Conference (HITEC) as well as HFTP representatives at CHTA's Global Conference. HITEC, produced by HFTP, is known as the world's largest hospitality technology show and CHTA is recognized as the authoritative resource for hospitality technology in the Greater China and Asia region.
"CHTA has been fully supported by the hospitality industry here in China and across the Asia-Pacific region as the only place to go for technology trends and innovative solutions for the future of the hospitality technology industry," said Jing Zhu, CHTA chair and CEO. "The partnership between CHTA and HFTP will help both of our organizations develop new education and market research opportunities that will transform all previous advancements."
For more information on HFTP membership or offerings, please contact Bryan Wood, director of membership development and services, at [email protected]. For more information on CHTA, please contact Julia Gong at[email protected].
About CHTA
CHTA is a non-profit organization with a strong focus on leading-edge Chinese technologies, which aims to set global standards in servicing both Chinese and international hotel chains. CHTA is a vehicle through which Western technologies can be effectively deployed to properties in China, not only international chains but also local Chinese groups. CHTA consists of a group of leading hoteliers and technology vendors that strive to bring the true value of technology to hotel guests and the business. CHTA is strongly supported by numerous volunteers from both membership companies and non-membership individuals.
About Hospitality Financial and Technology Professionals (HFTP)
Hospitality Financial and Technology Professionals (HFTP®), established in 1952, is a hospitality nonprofit association headquartered in Austin, Texas USA with offices in the EU and India. HFTP is recognized as a group supporting the finance and technology segments of the hospitality industry with an international network of members and stakeholders. HFTP offers expert networks, educational resources, career development programs, research, leadership opportunities and conferences and events. HFTP produces international events throughout the year, including the world's largest hospitality technology tradeshow and conference brand: HITEC. In addition, it oversees the publication of the Uniform System of Accounts for the Lodging Industry (USALI®), Hotel Online® and Hospitality Upgrade Magazine. Through its combined websites, the association has more than 140,000 site visitors a month. For more information about HFTP, visit www.hftp.org.
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