Driving Better Revenue at the 2015 Rugby World Cup and Beyond {Infographic}

The United Kingdom (UK) is currently hosting the world's biggest rugby event: the 2015 Rugby World Cup. There is always debate over the expected impact of any major sporting event for UK hoteliers, since the demand for hotels during such periods can still be very difficult to predict.

Successfully managing the overall impact from the event will depend on a hotel's revenue management experience, strategies and technologies. Without proper revenue optimisation strategies and appropriate levels of planning, hoteliers may find themselves overwhelmed by the patronage they experience when the event begins, potentially missing out on significant revenue maximising opportunities. Similarly, hoteliers should not rely on—or inflate—predicted demand levels without attempting to balance their existing business mix, or else they may end up experiencing disappointing occupancy levels. Proper planning is crucial for the creation and implementation of the effective pricing, marketing and sales strategies leading up to an event.

Hoteliers looking for ways to fill rooms and maximise profits for the Rugby World Cup can reference this infographic guide from IDeaS Revenue Solutions to help identify common special event challenges and principles to help them score the win during this high demand period.