Nuo Hotel Beijing Joins Ultratravel Collection
Home-grown brand is pioneering Chinese luxury hospitality
Ultratravel Collection, a joint venture between Global Hotel Alliance ('GHA'), Travel Leaders Group and multi-media brand Ultratravel, has announced that NUO Hotel Beijing is the latest addition to the Ultratravel Collection, which strengthens the presence of the collection in Asia.
Dubai -- Ultratravel Collection, a joint venture between Global Hotel Alliance ('GHA'), Travel Leaders Group and multi-media brand Ultratravel, has announced that NUO Hotel Beijing is the latest addition to the Ultratravel Collection, which strengthens the presence of the collection in Asia.
NUO Hotel Beijing, the luxurious flagship of NUO Hotels, is positioned as a contemporary lifestyle destination in 'modern Ming' design. Located near Beijing's Art Zone 798, the heart of China's dynamic art movement, NUO Hotel Beijing features 438 luxurious rooms and suites, a traditional tea house, six restaurants and bars, NUO Spa, the impressive 1,600 square metre Yongle Grand Ballroom; and a dedicated art gallery displaying a stunning series of carefully-curated pieces by the country's most critically acclaimed artists, from newly emerging to world-renowned, and a showcase of original works from iconic Chinese artist Zeng Fanzhi.
As a member of Ultratravel Collection, each hotel is able to offer guests the benefits of the DISCOVERY loyalty programme. Launched in 2010, DISCOVERY has over six million members of which nearly half-a-million are from China, making it the programme's third biggest market. NUO Hotel Beijing represents the second hotel in China under the Ultratravel Collection, after Niccolo Chengdu joined in April 2015.
Christopher Hartley, CEO of Global Hotel Alliance and Chairman of Ultratravel Collection comments: "Chinese outbound luxury travel is booming, but China is also becoming a much sought-after destination for our members. We are delighted to welcome NUO Hotel Beijing to our collection: NUO is a significant new addition for Ultratravel Collection, and will undoubtedly become a new landmark hotel in China's capital city."
Adrian Rudin, General Manager of NUO Hotel Beijing comments: "We are delighted to be part of the Ultratravel Collection and share the benefits of this membership with our guests. We are confident that DISCOVERY programme members from across the world will appreciate the experience of authentic Chinese luxury hospitality."
As well as China, Ultratravel Collection is expanding in other key markets around the world, with recent additions to its portfolio including Viceroy New York, Corinthia Hotel London and Palais Namskar in Marrakech.
About Ultratravel Collection
Membership in Ultratravel Collection is reserved for the very best hotels and resorts in the world – genuinely luxurious and iconic properties that deliver the finest service and personalised guest experiences. Member hotels share an integrated global platform for guest recognition and loyalty rewards, the DISCOVERY programme from partner Global Hotel Alliance, as well as beneficial relationships with Ultratravel Collection's other founding partners, Travel Leaders Group and the multi-media brand, Ultratravel. For more information visit ultratravelcollection.com
About GHA and GHA DISCOVERY
Global Hotel Alliance (GHA) is the world's largest alliance of independent hotel brands with 45 brands and 850 hotels in 100 countries. Its award-winning loyalty programme – GHA DISCOVERY – provides 32 million members recognition, D$ rewards and exclusive experiences across its hotels and partners, both with and without a stay. GHA DISCOVERY generated US$2.7billion in member hotel revenue and 11 million room nights in 2024.
Through membership in GHA, brands expand their global reach, drive incremental revenue and reduce dependence on third-party channels, all while maintaining management independence and individual positioning. For more information, visit globalhotelalliance.com or ghadiscovery.com.
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Jelena Kezika
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