Frankfurt, Germany AND Singapore –  Trust International and its longstanding customer The Leading Hotels of the World (LHW) introduce Very Important Travel Agencies (VITA) by LHW –– a special program to acknowledge highly engaged and supportive travel consultants. VITA, LHW's Internet Booking Engine (IBE) for the travel trade segment, is based on the Trust|Corporate technology.

Trust|Corporate is a self-service booking solution for restricted, non-public rates, which allows the expansion of individual hotel-corporate or travel agent agreements to chain-wide and property level opportunities. The multi-lingual tool currently offers up to eight languages and includes extensive reporting on corporate, wholesaler, and travel agency production.

The Leading Hotels of the World will offer VITA by LHW as a new way for hotels to generate incremental bookings from their very important travel agency partners. It offers the latest Internet booking technology with access to the client's special rates, providing real time availability with online booking capability and tailor-made database information. The VITA program is for a closed user group (by invitation only) and tailored for selected markets.

"The VITA program and the underlying Trust|Corporate technology will allow the hotels to get an overview of all bookings, detailed information and statistics on booking volumes, destinations booked and who did the booking for the guest," explained Philip Ho, Senior Vice President, EMEA and APAC for The Leading Hotels of the World.

"We are seeing more companies and travel agencies asking our hotel partners for direct access to their hotels' availability and special rates," Richard Wiegmann, CEO of Trust International, noted. "Now it will be much easier for The Leading Hotels of the World´s sales departments and the sales people in the partner hotels to monitor travel volumes for each company. We are glad that we´ve been able to offer such an important tool with immediate impact to the revenue of the hotels to The Leading Hotels of the World."

About The Leading Hotels of the World, Ltd.

Comprised of more than 400 hotels in over 80 countries, Leading Hotels is one of the largest luxury independent hotel collections in the world. Rooted in the locations in which they are found, our members embody the very essence of their destination. Through varied styles of architecture and design and distinct cultural experiences enhanced by passionate people, our collection is for curious travelers looking for their next discovery. Established in 1928 by several influential and forward-thinking European hoteliers, Leading Hotels has an eight-decade-long commitment to providing remarkable, authentic travel experiences. We select only hotels that meet our high standards for quality and distinctiveness, offering a curated portfolio of hotels united not by what makes them the same, but the details that make them different. Leaders Club is the company's exclusive two-tiered guest loyalty program that provides members with personalized service and exclusive travel benefits to enhance their stays at any Leading Hotel around the world. For more information visit: www.lhw.com and follow us on Facebook at www.Facebook.com/LeadingHotels and Instagram @theleadinghotelsofworld

For further information about Trust International please contact:

Trust International Hotel Reservation Services

Unterschweinstiege 2-14

60594 Frankfurt – Germany

049-69664089 1501

Singapore

[email protected],

Tel. +65 62325900

USA

3504 Lake Lynda Drive

Suite 300, Orlando

Florida 32817, USA

Tel + 1 407 497 9272

[email protected]

www.Trustinternational.com

Media Contacts:

For The Americas

  • Julie Shepherd, Accentuate PR

Tel +1 973 331 9063 –[email protected]

  • Christiane Seelgen, Trust International

Tel.+49 69 664 089 1503 – [email protected]

About Trust International Hotel Reservation Services GmbH


Trust International is one of the world"s leading CRS providers and international hospitality partners. Trust"s services and supporting technologies help hotel chains and hospitality groups support their sales and marketing activities with the latest distribution solutions. The range of services includes CRS solutions and CRO software, connectivity to all GDS and OTA channels, Internet booking engines and third party integration to PMS, RMS and CMS systems. Trust International offers the full range of CRS-related products such as content management, business intelligence and commission payment services.

Via Trust"s own communication centers located in North America, Europe and The Far

East customers in 47 countries are served with private label telephone reservation, concierge and telemarketing services.

Established in 1989 Trust International is renowned for its highly reliable reservation

platform, continuous investment in systems and delivery of superior customer value.

Christiane Seelgen

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