11 Howard Bringing New-Nordic To New York
11 Howard is set to take on New York's hotel scene with its unique blend of cutting-edge Scandinavian design and socially-conscious hyper-localism. Located in the city's achingly chic SoHo district, this Design Hotels ™ member embodies an authentic vision of a community hub through collaborations with contemporary artists and meaningful partnerships with local businesses and non-profit organizations.
Berlin -- 11 Howard is set to take on New York's hotel scene with its unique blend of cutting-edge Scandinavian design and socially-conscious hyper-localism. Located in the city's achingly chic SoHo district, this Design Hotels ™ member embodies an authentic vision of a community hub through collaborations with contemporary artists and meaningful partnerships with local businesses and non-profit organizations. Throw in a culinary concept from restaurateur-extraordinaire Stephen Starr and dynamic co-working space, the 11H Collective, and you have Manhattan's most eagerly-awaited new downtown haunt. www.designhotels.com/11-howard
Original Aby Rosen's reputation as an innovator within Manhattan's hotel landscape was established with the launch of Gramercy Park Hotel, and is cemented with the conception of 11 Howard. Defined by a unique brand of "conscious hospitality", Rosen envisaged 11 Howard as an antidote to SoHo's increasingly cookie-cutter mentality. Entrusted with realizing this vision are Signe Bindslev Henriksen and Peter Bundgaard of Danish design studio Space Copenhagen, who have collaborated with Anda Andrei to create the sleek aesthetics of the 221-room hotel. "We have commissioned designers from Denmark renowned for defying habits and employing a sincere personal vision to their design," says real estate mogul and art collector Rosen. 11 Howard's aesthetics are informed by the design studio's signature new-Nordic minimalism, featuring custom lighting and furnishings by Mads Raaschou and Gubi. All rooms have beautiful high ceilings and windows that allow for an abundance of natural light, with a material palette of subtly-hued variations of wood, warm metals, velvet, and wool, that will grow in character as it ages.
The resulting space will embody a seamless experience for hotel guests and a cultural hub for the artistically-minded neighborhood. 11 Howard's community consciousness is strengthened by collaborations with young, contemporary artists such as Katie Yang, Dan Attoe and Hiroshi Sugimoto, while its involvement with the likes of Global Poverty Project and Conscious Commerce represents a desire to give back to the neighborhood and to the world.
About Design Hotels
Design Hotels™ represents and markets a curated selection of over 300 independent hotels in more than 60 countries across the globe. More than a collection of hotels, the company is a collection of stories. Each property reflects the ideas of a visionary hotelier, an "Original", someone with a passion for genuine hospitality, cultural authenticity, thought-provoking design and architecture. Each "Original" stands for the individual, aesthetic and service-driven experience that his or her hotel provides.
In 2017, Design Hotels™ launched Further, a traveling laboratory for experiential hospitality that transforms hotels across the globe into temporal hubs of thematic exploration. The mission behind Further aligns with the values of the future-facing Promad, a new generation of traveler embracing progressive travel and global nomadism. First identified by Design Hotels™ in collaboration with leading futures consultancy The Future Laboratory, the purpose-driven, self-actualizing Promadic movement is set to shape the future of hospitality.
Founded by Claus Sendlinger in 1993, Design Hotels™ offers its members insightful travel industry knowledge, from market trend consultancy to international sales representation. The company has its headquarters in Berlin and branches in London, Los Angeles, New York and Singapore. In 2019, Design Hotels™ joined forces with Marriott Bonvoy, enabling its member hotels to have both a greater and more selective reach while offering its Community the benefit of the industry's leading loyalty program.
Marriott International, Inc. (NASDAQ: MAR) is based in Bethesda, Maryland, USA, and encompasses a portfolio of nearly 8,000 properties under 30 leading brands spanning 139 countries and territories. Marriott operates and franchises hotels and licenses vacation ownership resorts all around the world. The company offers Marriott Bonvoy®, its highly-awarded travel program. For more information, please visit our website at www.marriott.com, and for the latest company news, visit www.marriottnewscenter.com. In addition, connect with us on Facebook and @MarriottIntl on Twitter and Instagram.
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