L’Ecole hôtelière de Lausanne and METRO GROUP join forces to create the METRO Chair of Innovation
Lausanne / Düsseldorf -- METRO GROUP, a German global diversified retail and wholesale/cash and carry group, has signed an agreement with L'Ecole hôtelière de Lausanne to host a collaboration chair on the topic of digital innovation in HoReCa. Hotels, restaurants and caterers are a core customer group of METRO Cash & Carry, the company's wholesale division.
The METRO Chair of Innovation at L'Ecole hôtelière is directly assigned to this HoReCa.Digital division. Both partners have agreed on a number of tasks in order to further explore the digitalisation of the HoReCa sector in key markets worldwide as France, Italy, Spain, Germany and Japan. The focus is on the one hand on understanding the barriers and opportunities in the digitalisation of the industry and on the other hand on studying the effects of digitalisation of operations and customer service through digital services, products and channels. With regard to this, the Chair has a dual mission: developing research and expanding education as well as contributing to sustainable development through innovation in the industry. The research is focused on the HoReCa market and its structure, customer needs and trends and strategic implications. Numerous Student Business Projects (SBP) will support the research with creative and innovative solutions.
The Chair holder is Dr Christine Demen Meier Head of the Entrepreneurship & Innovation Department, with Senior lecturer Ian Millar responsible for the digital aspects as well as the relationship between both parties.
The first results of the research will be presented at the end of April 2016.
About Metro Cash & Carry
METRO Cash & Carry is represented in 26 countries with over 750 self-service wholesale stores. With a headcount of about 110,000 employees worldwide, the wholesale company achieved sales of about € 30 billion in the financial year 2014/2015. METRO Cash & Carry is a sales division of METRO GROUP. METRO GROUP is one of the largest and most important international retailing companies. In the financial year 2014/15 it generated sales of around €59 billion. The company operates more than 2,000 stores in 30 countries and has a headcount of around 230,000 employees. The performance of METRO GROUP is based on the strength of its sales brands that operate independently in their respective market segments: METRO/MAKRO Cash & Carry - the international leader in self-service wholesale - Media Markt and Saturn - the European market leader in consumer electronics retailing and Real hypermarkets. More information on www.metrogroup.de
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About Ecole hôtelière de Lausanne (EHL)
Ecole hôtelière de Lausanne (EHL) is an ambassador for traditional Swiss hospitality and has been a pioneer in hospitality education since 1893. It has created and inspired a unique professional community of over 25,000 hospitality managers, united by the values and the legacy of EHL.
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