Group vs. Individual Travel in China [Infographic]
Escorted group tours have been a big part of Chinese travel, both outbound and domestic, since the country's post-1979 reform and opening first made it easier to travel. But in recent years, anecdotal evidence indicates that travelers from the mainland are abandoning these groups for free and independent travel. See the infographic below for more details on this current consumer trend.
Learn more about – or purchase – the source publication, Phocuswright's China Unbounded: The Rapid Rise of China's Outbound Millions. The report provides an unprecedented look at Chinese travelers' behaviors and motivations across the travel life cycle, from destination selection to in-destination purchases and everything in between.
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Northstar Travel Group is the leading provider of business-to-business news, information, data, transactions and custom content solutions for the travel, meetings and hospitality industries. Brands under the Northstar umbrella include Travel Weekly, Travel Weekly China, Travel Weekly Asia, TravelAge West, Business Travel News, Phocuswright, Meetings & Conventions, M&C China, Web in Travel and Inntopia. Northstar is the industry leader in marketing solutions, custom content communications, content licensing and database management serving the travel and meetings industries. The company produces more than 52 face-to-face events, taking place in North and South America, Europe, Asia and the Middle East. Northstar is based in Secaucus, NJ, and is a portfolio company of EagleTree Capital. www.northstartravelgroup.com
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EagleTree Capital (formerly Wasserstein Partners) is a mid-market private equity and investment company focused on the media and communications, consumer products and water and industrial sectors. The firm manages capital on behalf of institutional and individual investors and is currently investing EagleTree Partners IV. EagleTree Capital is located in New York. www.eagletree.com