Lifestyle design hotel M Social opens its doors to local connections in Singapore

SINGAPORE -- Global citizens with a Millennial Mindset now have a new meeting place. M Social Singapore is a 293-room lifestyle design hotel that thrives on an interplay of friendship, community and new experiences. In an increasingly digitised world, M Social believes it is the real-life connections that really matter. Here, comfort and customisation rank high on the list of priorities, but in a setting that is casual and convivial, without stuffy hotel clichés and formalities.

Situated along the historic and picturesque Singapore River, M Social overlooks the vibrant Robertson Quay enclave and is part of an integrated development which includes UP@Robertson Quay, a luxury apartment project developed by City Developments Limited. This exceptional location allows M Social's guests a haven of tranquillity in which to rest, a plethora of dynamic dining and cultural options to play, and the accessibility of the central business district to work – the whole of life in one perfect venue.

At its heart, M Social Singapore's chic interiors are envisioned by renowned French designer Philippe Starck. It debuts in Singapore the concept of "democratic design", where spaces around the hotel are accessible and flexible enough to cater to different needs with seamless ease. The theme is centred around being "snuggish" – think cosy guest rooms with warm colour tones, luxurious pashmina throws and thick carpets.

Complementing it are communal spaces that encourage gathering and mingling, embellished by fully customised art and design elements. For instance, the driveway is marked by sculptures of two bronze peanuts, as well as a cube. Underfoot, gaily patterned tiles make for a lively first impression. Occupying the reception area is a long high table that sits on an alabaster floor lit from the inside. Friendly front-of-house staff, clad in uniforms from Uniqlo – the first time the Japanese fashion label is collaborating with a hospitality brand in the world – will see to every need.

When in the mood for me-time, there is no shortage of personal space. Accommodation options have generous ceiling heights of up to 5m, and come in varying sizes and configurations. The Nicer Room has a terrace attached to it, while The Bigger Room is actually a duplex-style loft with a terrace.

M Social Singapore also prides itself on embracing technology. It is the first in the country to offer a self-check-in kiosk in the lobby to make the process fast and fuss-free. Placed within each room is a handy phone, a complimentary smartphone amenity pre-loaded with a city guide. Be sure to leave the hotel with it too, as it comes with unlimited data usage and free phone calls both locally and internationally.

Hungry? The crew at Beast & Butterflies will be happy to offer hearty fare created with influences from the East and West. From the kitchen comes dishes such as Great Rack of China, a rack of lamb marinated with Sichuan spices; and Demoburger, where a juicy slab of Wagyu beef comes perfectly grilled and accompanied by garlic cheese fries and mesclun salad with sesame dressing. Snacking and sharing is, of course, strongly encouraged.

Thirsty? The mixologists at Beast & Butterflies are ready to shake up artisanal cocktails. They hang out in one section of the restaurant that overlooks the Singapore River, flanked by two bar counters embedded with television screens. Gather and mingle with fellow travellers to swap stories on exciting adventures to be found just outside the doors of M Social Singapore.

But this is more than just a hotel; it is a lifestyle experience, which is why the M Social Committee has been created. Made up of key opinion leaders, it is responsible for curating a digital guide to Robertson Quay and attractions around Singapore for the millennial globe-trotter to connect with.

The Committee – made up of personalities such as Lim Sek (CEO, Music & Movement), Timothy Go (TV presenter and tech guru) and popular made-in-Singapore band The Sam Willows, whose hit "Take Heart" provides for the background music of the M Social brand video – plays a hand in curating the I M Social Series, a programme that will reinforce the hotel as a lively hub and host of thematic gatherings and activities. It is also open to residents of Robertson Quay, providing them with an additional avenue to meaningfully make use of their time. Regulars can join the M Social Club, where they can enjoy exclusive perks and privileges at the hotel.

M Social Singapore is now accepting reservations and offering an opening promotion from June 9 for a limited time only.

For more information, please refer to https://www.msocial.com.sg/

Media Contact

Wong Wye Leng

PR Representative - LEAP Integrated Marketing Solutions [email protected] +65 9826 4097